Students Using SRA/McGraw-Hill's Reading Mastery Score Highest in Florida Reading Achievement Study BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE

DALLAS – Will Saturn become a retailer? Very interesting way for the brand to survive. An investor group that includes private equity firm Black Oak Partners, LLC, working together with a number of Saturn retailers, announced today that it has approached General Motors about buying and operating the principal assetsMORE HERE

Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding andMORE HERE

PORT WASHINGTON – Systemax Inc. (NYSE: SYX) said that it will purchase selected assets of Circuit City’s e-commerce business for $6.5 million in cash plus a share of future revenue generated utilizing those assets over a 30 month period. This is smart. Please read our old on the issue fromMORE HERE

Regional restaurant signage helps define a place. Here, the “World Famous” New Pass Grill. It has been on City Island in Sarasota since 1929. City Island is the key just south of Longboat Key. Brand identity comes from the unique contributions of business owners. With time, and generations, brands getMORE HERE

LAWRENCE, KANSAS – We hear from BrandlandUSA reader Joe Vaughan that we need to mention Weaver’s Department Store. Says Vaughan, “It has operated continuously in Downtown Lawrence, Kansas since 1857 – that’s correct 1-8-5-7! It has been passed down through one family and has been in its present four-story buildingMORE HERE