We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.MORE HERE
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we haveMORE HERE
The movement to save Duck Head khakis grows after Goody’s goes. You can read about the history of Duck Head on BrandlandUSA, and follow the Save Duck Head Twitter account for the latest news. History of Duck Head Save Duck Head TwitterMORE HERE
A reader got in touch with us, looking for the brand name of slacks called Mr. B. They were known for ease of wear, and a continued sense of fashion around the idea of fit and shape and fabric, not artifice. The brand has disappeared from retailers, but appears onMORE HERE
BRYAN, Ohio – Companies thinking they need a “factory tour” imagine frightening things, including expensive liability insurance, nightmarish staffing costs and other annoying things like fans who love your products. Yes, we do hate those people who love our products! How annoying! We take a different view. Product tours areMORE HERE
An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sortMORE HERE
NEW YORK — AdweekMedia’s WHAT TEENS WANT Conference, now in its 11th year, will take place on June 24 and 25, 2009 at New York City’s Time & Life Building. This year’s Conference will focus on Marketing to Super-Communicators, allowing marketers to gain insight on the future of teen trendsMORE HERE
Students Using SRA/McGraw-Hill's Reading Mastery Score Highest in Florida Reading Achievement Study BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE
DALLAS – Will Saturn become a retailer? Very interesting way for the brand to survive. An investor group that includes private equity firm Black Oak Partners, LLC, working together with a number of Saturn retailers, announced today that it has approached General Motors about buying and operating the principal assetsMORE HERE
Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores in 1989. Has it been that long? Totally insane. The owners of the brand, Magic Investments, are forming a branding andMORE HERE