For fans of the first Home Alone, brands that appear in the movie are part of the nostalgia. Each year, as we see the movie, we are transported back to the Reagan era. In spite of the three decades, however, the brands are fairly consistent. The brands help define theMORE HERE
While the Christmas season continues past Christmas Day into the New Year, the season pretty much ends for retailers on Christmas Eve. Immediately after Christmas, New Year’s Eve items like champagne and drinks arrive, along with sports-themed party food. In department stores, New Years outfits and champagne glasses move toMORE HERE
A petition at ipetitions.com asks for a return to a variety of Life Saver flavors in the Christmas gif classic, the Life Savers Sweet Story Book. Currently, the Sweet Story Book (mostly written in two words) is the lowest and cheapest iteration, a set of only “Five Flavor” candies (alternatelyMORE HERE
Nearly every consumer brand gets some play around Christmas, yet some brands are more distinctly associated with Christmas than others. Below, some posts from BrandlandUSA directly relating to Christmas, which is both a religious holiday and a secular consumer tradition. Below, some of the stories in no particular order. ChristmasMORE HERE
Of the classic Christmas candy items, the Life Savers Storybook is among the best known. It debuted in 1935, and has appeared every Christmas since then. Today, brands in the selection include Five Flavors and Wild Cherry. Life Savers were founded in 1891 by Clarence Crane in Cleveland. It movedMORE HERE
A few Christmas stories on our main site, BrandlandUSA: CBS: Bring Back the “Special” Intro Bergdorf’s Still There! New Folgers “Peter” Commercial In Heavy Rotation A&P Has a Fruitcake Strategy Thinking Shiny Brite Ornaments X-mas Trinkets Mean 4-ever Advertising Heat Miser Returns; Shows Value in Rankin Bass Animation Brand TheMORE HERE
For those who like a traditional looking Christmas, there is no substitute to light from incandescent C-7 and C-9 light bulb, and no name more synonymous with Christmas lights than General Electric. One can make the case that the outdoor Christmas light has been one of the greater (and mostMORE HERE
It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right between all the closeout High School Musical crap. The Dollar Tree, of course, only has closeouts and things that either didn’t sell elsewhere, or are brandsMORE HERE
Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era. If you don’t know about the late Lou Dorfsman, he is aMORE HERE
NEW YORK A few weeks ago, Peggy Noonan wrote in her weekly Wall Street Journal column about the importance of seeing Bergdorf Goodman, and how it cheered her. We should definitely thank ourselves for making it through the year. And we should be thankful that Bergdorf’s is still there. (Above,MORE HERE