PLANO, Texas – Fieldcrest, the former house brand of the retired Chicago department store Marshall Field’s, is now a featured brand at JCPenney. This spring, JCPenney added the brand to its merchandise portfolio. Another 2021 addition is the Loom + Forge decorating brand, giving the retailer a product that evokesMORE HERE
In the last few weeks I have been making some brand-related observations while out in the mad world of brands. Here are some of the good and bad, and in between. It’s a new feature here called On the Shelves, a sort of Hodgepodge Lodge of brand notes. Quarters for Cigs.MORE HERE
CHICAGO – The recent addition of the storied Cannon brand to Sears, Roebuck (NYSE: SHLD) is further evidence that the chain has a smart brand strategy. Cannon is now appearing in revamped home decorating sections in Sears, and they are making full use of the power of the brand toMORE HERE
NEW YORK – We need to end this crap right now. Does everything have to be torn down, rebuilt, and then torn down again. So we are reading an AP story about Carlos Zambrano of the Cubs. It reads: Standing in the plush visitors’ clubhouse of Yankee Stadium, Carlos ZambranoMORE HERE
Except for the success of discounters like Wal-Mart Stores (WMT), BJ’s Wholesale Club (BJ), Dollar Tree (DLTR), Family Dollar Stores (FDO) and Dollar General, it feels like 1932. That being said, not all retailers will go the way of Circuit City and Linens-n-Things. So the question becomes what retailers canMORE HERE
DOWNTOWN, USA – It’s the Christmas shopping season. Not less than a decade ago, most parents had a nearby downtown department store. The visit would usually entail seeing Santa, buying some presents, and in general, picking up some civic spirit and sense of community. That is all gone. Almost. Thankfully,MORE HERE
Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy’s killed it off, but to celebrate a new book on the iconic Chicago department store. Details and information are at FieldsFansChicago.org. It’s quite amazing thatMORE HERE
It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure. One fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the productMORE HERE
The brand licensing company that brought Candie’s back will now own some of the greatest linen, home and bath brands in the world. New York based Iconix Brand Group Inc. (Ticker ICON) announced Oct. 3, 2007 that it had purchased Official Pillowtex LLC, the licensing company that owns the towelMORE HERE
Target now sells the U.K.’s Boots-branded health and beauty products in their U.S. discount stores. CVS is now selling out of Boots No7 Restore & Renew Beauty Serum. Why is this of interest to BrandlandUSA, which is usually concerned with reviving dead brands? Because the success of the Boots productsMORE HERE