LOCKPORT, N.Y., Crunch Time Apple Growers, a New York State-based cooperative of 152 fruit growers, continues to promote their breakthrough RubyFrost apple variety his fall. For 2021, they will deliver 175,000 bushels if these tart, crisp apples to supermarkets this season, a 35 percent increase. It is targeted to EastMORE HERE
NEW YORK – The fashion retailer H&M will launch a collection and promotion with interior designer, textile entrepreneur and style leader Iris Apfel. The company will celebrate her 100th birthday during New York Fashion Week 2021, “honoring the beloved fashion muse who has been serving up style inspiration for fashionMORE HERE
QUINCY, Ill. – One of the best known, but forgotten, kitchen cleaners of the 20th century is Bab-O. Today, the brand is a trademark and product of, and a perfect complement to, the cleaning products of the family owned Fitzpatrick Brothers of Quincy, Illinois. Their operating manifesto? A business withMORE HERE
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms, has a new logo and look, with a stylized G. To go with this new look, the August/September edition offers an multimedia operation to go with a printMORE HERE
Their success at making a regional grocer and retail brand into a national franchise is a path for any local retailer that was established over 75 years ago. There is enough goodwill and brand story to make the product compelling to those outside the city.MORE HERE
NEW YORK – The insurer Equitable and parent company Equitable Holdings Inc. signed a 15-year lease at 1345 Avenue of the Americas for their corporate headquarters, beginning in 2024. Usually, a new partial lease of an office building three years in advance is not news, but in this case, theirMORE HERE
Comstock is one of the nation’s early canned pie fillings and may be the nation’s first. The idea? Instead of cutting and cooking apples before you bake them in a pie, all you have to do is buy a crust, open the can, pour it in, and bake. No Peel!MORE HERE
BROOKLYN – In the 1950s, when television watching began, people left the dining room, but still wanted to eat “properly” in a civilized way. The people of American aspiration, namely upper middle class Americans, ate at dinner tables, a habit of generations, the emblem of upward mobility and respectability. RadioMORE HERE
The toy store brand FAO Schwarz is back, nationally. In lots of places, including middle-market airports. At airports, the retailer is a licensed boutique for travelers, selling candy and last-minute stuffed animals and assorted toy classics, such as an FAO Schwarz rubber ducky. One of their newest shops is atMORE HERE
NEW YORK – Part of the whole point of branding is to teach that as a company, you want to get to the eternal, the brand that never changes, the brand that customers trust and suppliers fight to sell to, the brand you never need to advertise because it is soMORE HERE