BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

BrandlandUSA header image 2

CBS Turning off Guiding Light

April 1st, 2009 · No Comments

By Garland Pollard

Sad day for soap fans. Sad day for Springfield.

The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952.

It apparently will end its run in September, and will be replaced with cheaper fare.

We wonder if the show could move to the Internet, or if there are other ways to keep the storyline going online. After all, it began in radio.

CBS. P&G. THINK THINK. Be creative. There is a way to keep the franchise alive.

More branding stories of interest:

CBS Radio Brings Back WNEW, Online
Saving Westwood One and Network Radio
Six Life Tips From Gilligan's Island
Brandweek: 3-D Crest Kissing
Boosting AM Radio
CBS Radio Debuts Online Sports Roundup

Tags: Media

0 responses so far ↓

  • What do you think about the brand? Post your opinion below.

Leave a Comment