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Entries Tagged as 'Cars'

Jeep Wagoneer Will Come Back, Finally

March 3rd, 2017 · No Comments

Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for some time. In the FCA 360 blog, the company said that Fiat Chrysler will invest roughly $1 billion investment to retool and modernize the south plant of the Toledo Assembly Complex (Ohio) […]

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Tags: Cars

Car for the Common Man: Plymouth at The Greenbrier

March 1st, 2017 · No Comments

WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand the motorcar brand Plymouth. Pictured here, a drawing of a Plymouth in front of The Greenbrier, the West Virginia resort. Plymouth, a Chrysler brand from 1928 to 2001, […]

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Tags: Cars

GM Auctioning off the Historic Estate With Opel and Vauxhall

February 20th, 2017 · 1 Comment

DETROIT – Don’t sell the meat department of the family grocery store to keep the business afloat. There is a horrible thought floating about General Motors. GM would depart from manufacturing in Europe, sell off Opel to a neighbor like Peugeot, and perhaps grab Jeep and shut down the rest of the non-glamorous, uninteresting remnants of Chrysler. If […]

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Tags: Cars

Yikes. The Government Really Killed Pontiac

October 28th, 2013 · 1 Comment

DETROIT – When General Motors was bailed out, the Pontiac brand died. General Motors customers, dealers and employees were stunned. The decision cost money, and Pontiac was well on its way to a revival. Sales just disappeared, and they were not replaced by other brands that were preserved, such as Buick. The reality was that […]

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Tags: Cars

Datsun Driven Out of Brand Graveyard

March 3rd, 2012 · No Comments

Datsun B-220

While nostalgia can be a reason to bring an old brand back, strategy is the best reason. And so we hear that Nissan might just bring back the Datsun brand. And it’s not because Generation X remembers that The Bionic Woman, Jaime Sommers, used to drive a 280Z, and still wants one. Not sure why […]

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Tags: Cars

Dodge Dart Returns Chrysler to the Small Car Market

December 26th, 2011 · No Comments

Dodge Dart 2013 from http://www.dodge.com/en/dart/index.html#

The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that Chrysler excelled in was the market […]

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Tags: Cars

Grand Wagoneer in 2014?

May 9th, 2011 · No Comments

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AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 to 1991. It still has a […]

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Tags: Cars

Chrysler Rebrands Detroit, Companies Promote Geography for Branding

February 10th, 2011 · No Comments

DETROIT – It’s a shame it takes an Italian company and an old rap star to see the value in Detroit. But that’s what is mightily apparent with new Chrysler 200 advertisements, which feature Eminem and the tagline “Imported From Detroit.” The commercial has had 4.8 million view on YouTube in only a short time, […]

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Tags: Cars · Tourism

Willys Kaiser Jeep Lives On, Sort Of

October 16th, 2010 · 2 Comments

Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys package was about paint, styling and […]

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Tags: Cars

China Brings Back Mao Limo; Sign of Ascendant Chinese Brand Leadership

August 31st, 2010 · 2 Comments

It is assumed that China will take us to the cleaners because of their manufacturing prowess. And yes, that is true. I recall hearing the noted Chinese scholar Arthur Waldron speaking of export China in Britain in the 18th century. Even then, the ships came to England packed with these plates and dishware, and went […]

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Tags: Brandicide · Cars