Gloucester and Jacksonville Chipotle Prototypes Include Support for Local Produce
The design does not look appreciably different from its existing restaurants, and instead focuses on energy management. It continues the company's longstanding tradition... Read more.
Keds Updates Branding, Color after DSW Purchase
NEW YORK – The sneaker brand Keds announced what they called a “brand refresh” this week. The Keds shoe brand has an updated logo in a newer shade... Read more.
Leica Goes Mickey Mouse with Disney Brand Camera Mash-up
TEANECK, N.J. — As a promotion for the centennial of Walt Disney, the camera maker Leica Camera AG has released a special edition Leica Q2 “Disney 100... Read more.
Pepsi Logo Redesign Goes Back to All Caps
PURCHASE, N.Y. — Pepsi is introducing a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will release the new design... Read more.
Kellogg’s Sugars Up with Little Debbie
BATTLE CREEK, Mich., – In spite of a national concern over children’s health and sickening obesity and diabetes rates, Kellogg’s has come up with... Read more.
Audubon Society Wise to Keeps Its Brand Name
New York – On March 16, the board of the National Audubon Society announced that it had decided to retain the name of the organization, after a lengthy process... Read more.
Toys R Us Sets Summer Promotional Geoffrey Giraffe Tour
NEW YORK – After a launch at Macy’s stores in 2022, the mascot for the Toys R Us brand, Geoffrey the giraffe, will go on a summer 2023 tour. It is a... Read more.
WGN at 75 Years, an Innovator In Sports Broadcasting Technology
CHICAGO – Radio and television stations such as WDIV in Detroit are in a flurry of 75th and 100th anniversaries, as radio arrived in the 1920s and television... Read more.
Opinion: Motorcycle Brand Crashes with Jack Legged Alcohol Tie-In
MINNEAPOLIS – This week, Indian Motorcycle and Jack Daniels promoted a tie-in, with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief... Read more.
International Paper Cuts Down Its Tree Logo
MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo... Read more.