HEMPSTEAD, N.Y. – In the latter half of the 20th century, the New York region became the hub of a far-reaching empire of cosmetics and health and beauty aids. But by the end of the 20th century, many brands and companies, large and small, had disappeared, either neglected by parentMORE HERE

We did some archaeology work, searching up some great American personal care brands at the Dollar Tree. If you like old brands, discount stores like Dollar Tree and drug stores like Walgreens are a great place to find them. A few weeks ago, we found a few recession-proof classic groceryMORE HERE

Now on our Top 100 List If you want to see how much America has lost its innocence, one need only look at the Pfizer Company and its most advertised products. In the 1960s, one of Pfizer’s best known advertised products was the cologne Hai Karate, made by Pfizer’s Leeming/PacquinMORE HERE

CALISTOGA – A great brand can come from doing something simply and well for just a few decades. Take the case of Dr. John Wilkinson and his Dr. Wilkinson’s Hot Springs Resort of California. The resort was founded in 1952 by John “Doc” and Edy Wilkinson. Growing up in theMORE HERE

Baxter of California is one of the enduring men’s skincare brands, a sort of 1960s Keihl’s for California. Founded by Baxter Finley, it was a niche brand that survived in a niche of major national imitators like Old Spice, Nivea for Men, Clinique, Aramis and such. We ran across anMORE HERE

What happened to home perm maker Toni and those famous Toni twins? Toni was synonymous with home permanents, and their advertising was all over game shows in the early TV era. Like Doublemint, Toni had twins in their advertising. An old ad from www.Old-Time.com tells the story of the brand,MORE HERE

The May edition of Vogue magazine profiles Osmothéque perfume conservatory in Versailles, where over 1,800 scents are stored, including 400 parfums disparus, or disappeared perfumes. The story is written by Erika Kawalek, who goes on a “journey to replace her favorite scents.” The Osmotheque website lists of dozens of perfumesMORE HERE

This weekend in Sarasota, we met a fantastic lady who was one of the early pioneers of advertising in New York. She had worked at three major ad agencies in New York City (including Dancer Fitzgerald) at a time when women were far and few. We asked after her oldMORE HERE