NEW YORK – Start-up media projects are a perfect place to revive dead brands. Condé Nast did this masterfully when it revived the magazine titles Vanity Fair and House & Garden, after they had let them go dormant.One of the boldest recent media brand revivals is the New York Sun,MORE HERE
BrandlandUSA reader Brian Stevens asks about the Tom Chapin children’s show Make A Wish. Says Stevens, “I wish someone could dig up some old “Make a Wish” shows with Tom Chapin. I used to love those.” Below is a clip of the show, which ran on ABC Saturday mornings inMORE HERE
In the 1960s and 70s, television provided hours of entertaining but educational fare for kids. Things like ABC’s Schoolhouse Rock. The best of the best was In the News, a CBS Saturday morning news segment for kids. It was only one news segment, but it was slickly produced and toldMORE HERE
While there is no Allen Ludden, there is still Password. Tonight, a new version of the classic game show premieres. It’s a one-hour version called Million Dollar Password. Last fall, CBS re-ordered the show, which first debuted in October 1961 on CBS daytime. It went on CBS prime time inMORE HERE
So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, aMORE HERE
Just like their mascot, that (sort of) singing Michigan J. Frog, The WB is back for another run. And this time, Warner Brothers is hoping the frog will actually sing. It’s a great time for old entertainment brands. Who would have thought that Screen Gems and United Artists would beMORE HERE
LIFE magazine lives on. In name really. The latest release from iconic LIFE comes in the form of a “stunning, oversized hardcover book” called Dream Destinations. The travel book takes readers to 100 of the world’s greatest destinations including the Masai Mara and iconic wonders like Montezuma. It hits bookstoresMORE HERE
What to do when you have a good brand, but then the market changes and technology changes, and the old brand can no longer exist? You do what the New York radio station WABC 77 AM does. It compromises. WABC 77 has had many lives. It was first the flagshipMORE HERE
Lots of great things are back. Marie Osmond is back on the American Broadcasting Corporation, starring this season on Dancing with the Stars. Sally Field is saying screwy things at an awards show. On top of all this redux, there is evidence (sketchy) that a Love Boat movie might beMORE HERE
The great game shows are also notable brands. The show in the news now is The Price Is Right. So universally loved, CBS even sells licensed product merchandise to go along with it. What made the show great wasn’t just the host, Bob Barker, nor how it grew from aMORE HERE