Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s newsMORE HERE
NEW YORK– CBS is the nation’s most credible name in radio. This week, it debuted a new online experiment that marries the best of online and terrestrial radio. It’s CBS Sports Radio Roundup, a 12-hour weekday online stream that aggregates the best interviews from across the CBS radio spectrum, takingMORE HERE
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changingMORE HERE
LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessentially 1980s band Spandau Ballet. This month, the British band launched a “Fan Archive Appeal” to dig into attics and closets for historic audio and visualMORE HERE
LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant through the Andrew Lloyd Webber single “Sing” by Gary Barlow and the Commonwealth Band featuring Military Wives. In the last two decades, record brands have been largely ignored by recording companies. Oh, theyMORE HERE
NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hittingMORE HERE
There are many well-known religious publishing brands, both denominational and for-profit. Thomas Nelson and Zondervan are some of the best-known among the for-profits. Zondervan’s sister imprint HarperOne continues a long tradition of religious publishing at the old Harper & Row. Of the strong denominational publishing brands are Abingdon Press andMORE HERE
Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive the airline. Today, it lives on companies as varied asMORE HERE
We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interferenceMORE HERE