NEW YORK – Trusted Media Brands, the parent company of the original 2.0 content company Reader’s Digest, has acquired Jukin Media, the streaming and user video content company with aggregation sites that include FailArmy, People Are Awesome, The Pet Collective, and WeatherSpy. Other than Reader’s Digest, Trusted Media owns theMORE HERE
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms, has a new logo and look, with a stylized G. To go with this new look, the August/September edition offers an multimedia operation to go with a printMORE HERE
WASHINGTON, D.C. – National Geographic continues to go beyond its legacy mandate of encouraging travel, geography education and an interest in the living patterns and live systems of the world. Susan Goldberg, Editor-in-Chief of National Geographic, will moderate a forum on COVID-19 this Thursday, July 22, 2021. Co-hosted by theMORE HERE
KANSAS CITY – While Hallmark has issued more than 250 new Hallmark Keepsake Ornaments during their annual Keepsake Ornament Premiere promotion that began July 10, 2021, including a 40th Anniversary MTV logo, it appears that Golden Girl Blanche Devereaux might be a 2021 Christmas hot number. Two days in, it alreadyMORE HERE
The question becomes, then, what are the important facets of the brand, other than Rush. And is the new show utilizing these criteria to provide continuity to listeners and advertisers? MORE HERE
BOSTON – WGBH is the most noted high-culture brand in the United States. Yesterday, they changed their logo to a cutesy, street nickname, GBH. WGBH’s television programs, syndicated by the Public Broadcasting Service across the U.S., were and are cultural landmarks as well-known as Boston’s Old North Church. WGBH broughtMORE HERE
May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their sister Paramount Pictures library. They include Forrest Gump, Indiana Jones and the Raiders of the Lost Ark, Indiana Jones and the Last Crusade,MORE HERE
Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s newsMORE HERE
NEW YORK– CBS is the nation’s most credible name in radio. This week, it debuted a new online experiment that marries the best of online and terrestrial radio. It’s CBS Sports Radio Roundup, a 12-hour weekday online stream that aggregates the best interviews from across the CBS radio spectrum, takingMORE HERE
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE