For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changingMORE HERE
LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessentially 1980s band Spandau Ballet. This month, the British band launched a “Fan Archive Appeal” to dig into attics and closets for historic audio and visualMORE HERE
LONDON – The recent Diamond Jubilee has given the venerable recording brand Decca a figurative Royal Warrant through the Andrew Lloyd Webber single “Sing” by Gary Barlow and the Commonwealth Band featuring Military Wives. In the last two decades, record brands have been largely ignored by recording companies. Oh, theyMORE HERE
NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hittingMORE HERE
There are many well-known religious publishing brands, both denominational and for-profit. Thomas Nelson and Zondervan are some of the best-known among the for-profits. Zondervan’s sister imprint HarperOne continues a long tradition of religious publishing at the old Harper & Row. Of the strong denominational publishing brands are Abingdon Press andMORE HERE
We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interferenceMORE HERE
HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reasonMORE HERE
HAMPTON, Virginia – What do Betty White and Lena Horne have in common? I will answer the question, but please let me tell you a story first. At the entrance to the Hampton Roads Bridge Tunnel between Hampton and Norfolk was a motel called Strawberry Banks. Though it was aMORE HERE
LOS ANGELES – What guy doesn’t want to be Jim Rockford? Well, perhaps living in the trailer was a bit tiresome (how come they let him keep it in the parking lot?), but the rest of the life as L.A. private eye is way cool. It would be fun toMORE HERE