If You Can Read This
2009-11-29
You are looking at an old Science Reasearch Associates label. SRA, now part of McGraw Hill, was part of IBM.MORE HERE
A Jeep=Deere Wheelbarrow?
2009-11-29
Brand extension goes too far, or merges the colors of Deere with iconography of Jeep on a wheelbarrow. Don’t get it? Is this authorized? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Quikrete Is the Great D.I.Y. Concrete and Sand Brand
2009-11-22
The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius of Gene Winchester, who created Quikrete brand concrete mix in 1952 in Columbus, Ohio. Now headquartered in Atlanta, theMORE HERE
Brigham’s Closes Last Boston Ice Cream Store, a Not So Wicked Move
2009-11-11
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and locals and tourists have seen it as a part of the Boston identity. It’s a great regional brand, and much beloved. TheMORE HERE
INTA Trademark Awardees Named
2009-11-10
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor the individual achievements of trademark owners and practitioners during the past year. To read more about the contributions of this year’s winners, please visit www.inta.org/go/VSA09. The President’s Award isMORE HERE
Taster’s Choice No Longer a Top Choice
2009-10-09
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should only be next to each other in the aisle, not in the same jar. Today, there is Nescafe Taster’s Choice, and it doesn’t seem right. Nescafe pleasesMORE HERE
History of Toaster Pastries
2009-10-03
We write the history of toaster pastries at BrandlandUSA. Or are they tarts? Please take tarts while tarts are passing. Though you can’t take any Toastettes as they aren’t making them any more.MORE HERE
Briefly: USPTO and African Intellectual Property Organizations Cooperate
2009-09-29
WASHINGTON – The Department of Commerce’s United States Patent and Trademark Office and the African Regional Intellectual Property Organization will work on joint intellectual property issues. Under Secretary of Commerce for Intellectual Property David Kappos and Director General of ARIPO Dr. Gift Huggins Sibanda signed an agreement to work togetherMORE HERE
Birthplace of Pepsi. New Bern, NC
2009-09-29
Do you like Pepsi? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Keep Johnnie Walker In Kilmarnock Scotland
2009-08-17
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place of manufacture adds to the allure of the brand, and that helps build a market for it. You differentiate your liquor product not only byMORE HERE