GLENVIEW, Ill. – A TV advertising favorite is going back to advertising, at least in one region in the U.S. To help remind consumers that Shake ‘N Bake is still around, this December Shake ‘N Bake is marketing to local consumers with ads in 17 Boston-area shopping malls. The adsMORE HERE
As far as we know it isn’t real (only a poster by the funky Charlottesville artist), but we sure would like some. He’s at the McGuffey Art Center in Charlottesville. That’s McGuffey Reader, McGuffey, another great old American brand. See www.russellrichards.comMORE HERE
ORRVILLE, Ohio – Peter is officially home again. In his last Christmas trip home during the Roaring Reagan year of 1986, Peter was dropped off in an old VW bug in a Norwegian sweater. When he got home to his nice mansion in the early morning, he went into theMORE HERE
Do you? Read about Stotter and how it could be the next Tervis Tumbler on our main site, at BrandlandUSA.com, the website of business and travel writer and editor Garland Pollard.MORE HERE
You are looking at an old Science Reasearch Associates label. SRA, now part of McGraw Hill, was part of IBM.MORE HERE
Brand extension goes too far, or merges the colors of Deere with iconography of Jeep on a wheelbarrow. Don’t get it? Is this authorized? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius of Gene Winchester, who created Quikrete brand concrete mix in 1952 in Columbus, Ohio. Now headquartered in Atlanta, theMORE HERE
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and locals and tourists have seen it as a part of the Boston identity. It’s a great regional brand, and much beloved. TheMORE HERE
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor the individual achievements of trademark owners and practitioners during the past year. To read more about the contributions of this year’s winners, please visit www.inta.org/go/VSA09. The President’s Award isMORE HERE
We still get confused by the nomenclature of Nescafe Taster’s Choice. There are really two products, Nescafe and Taster’s Choice and they should only be next to each other in the aisle, not in the same jar. Today, there is Nescafe Taster’s Choice, and it doesn’t seem right. Nescafe pleasesMORE HERE