Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.
PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids into a new cable network. The most interesting point? They mention that Romper Room, a brand Hasbro dropped years ago, will be revived on the TV
ABC Family has brought back the Rankin Bass character Heat Miser in “A Miser Brothers’ Christmas.” The show, the first animated feature for the channel, premieres Saturday, December 13 at 8 p.m. ET and is based upon the characters Heat Miser and Snow Miser originally appearing in the Rankin-Bass classic