Design Director Drew Stocker worked on the redesign of the Campbell’s Soup Can. Read to find out the background, and put in context what it is like to rework what is effectively a piece of Americana.MORE HERE
PARIS – The Accor luxury brand Fairmont Hotels & Resorts has debuted a brand campaign entitled “Experience the Grandest of” Seasons, Feelings, etc. The campaign “pays tribute to the tangible echoes of the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.”MORE HERE
A tradition of the grand era of travel across the world is the railroad hotel. Railroads built these hotels in major cities or points of natural beauty, to encourage travel, and provide a place for travelers and railroad staff. Today, many of these railroad hotels are still around, though asMORE HERE
NEW YORK – The New York department store chain Saks, which now describes itself as a “premier luxury ecommerce platform” will have its fall campaign starring actress Sarah Paulson and writer and actor, comedian and producer Kumail Nanjiani. Above, the usual suspects at New York Fashion Week this year, courtesyMORE HERE
BIRMINGHAM, Ala. – The athletic and footwear retailer Hibbett (NASDAQ: HIBB) will open a new store in Fullerton, Calif. The Orange County new store is located in the Fullerton Metro Center. Hibbett is a Birmingham-based athletic and footwear retailer with over 1,000 stores nationwide. Hibbett, with locations in 35 states,MORE HERE
HACKETTSTOWN, N.J., – Mars Wrigley announced today that it is currently accepting submissions for its 2022 Forrest E. Mars, Jr. Chocolate History Grant through October 31, 2021. The grant provides funding for innovation in the areas of chocolate history research, scholarship and education. A minimum of $50,000 in grant moneyMORE HERE
NEW YORK – The asset firm Hilco Streambank will auction the assets of Aiwa Corporation, including its intellectual property and related tangible assets, inventory, related contracts, and eCommerce storefronts, on Oct. 6. The offering includes the registered Aiwa trademarks and domain names, patents, social media accounts, and Amazon and eBayMORE HERE
The General Mills cereal brand Lucky Charms, so magically delicious, has issued a promotional package of what they are calling Just Magical Marshmallows. The promotion is a limited time offer, and is sold in a foil type bag, and not a box. The products are displayed in end aisles alongMORE HERE
WHITE PLAINS, NY – The design and brand consultancy Little Big Brands has developed branding and product designs for a new project launch for the EU Colgate cleaning brand Ajax. Ajax as a cleaning brand dates from 1904 as soap, and as cleanser from 1946. Through the 20th century itsMORE HERE
NEW YORK – The fashion retailer H&M will launch a collection and promotion with interior designer, textile entrepreneur and style leader Iris Apfel. The company will celebrate her 100th birthday during New York Fashion Week 2021, “honoring the beloved fashion muse who has been serving up style inspiration for fashionMORE HERE