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The Business of American Brands

Business news about brands, marketing and trademarks

LeSueur Messes Up Classic Logo

2013-09-07
On: September 7, 2013
In: Grocery
With: 2 Comments

LE SUEUR, Minnesota – There are few canned vegetable brands that command a premium, but Le Sueur “very young small sweet peas” are one of them. Charging a premium for a straight basic commodity is a challenge. To make a premium brand out of a commodity, you need years ofMORE HERE

Summer Quandary: Otter Pops or Fla-Vor-Ice?

2013-07-21
On: July 21, 2013
In: Candy & Snack Brands
With: 0 Comments

WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and Otter Pops. The question is which is preferable, and why. Both brands are made by the Chicago company Jel-Sert, andMORE HERE

Smithfield’s Pork Brands in Chinese Hands a Major Concern

2013-07-12
On: July 12, 2013
In: Grocery, Woke Brands
With: 2 Comments

When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it becomes a cartel. Part of the discussion of the legalityMORE HERE

Delta Has Plenty of Time, Reason and Ideas to Save the WorldPort

2013-07-10
On: July 10, 2013
In: Airlines
With: 1 Comment

JAMAICA, QUEENS, N.Y. – The historic Pan American WorldPort is not down yet, and the group fighting to save the iconic structure from Delta’s destruction has upped the ante in its come-from-behind campaign to save the building, the interior of which is pictured here (Photo from Josh Stoff, curator ofMORE HERE

Classic Vera Brand Gets Boost, Reboot from Target

2013-06-09
On: June 9, 2013
In: Clothing & Apparel
With: 0 Comments

ATLANTA – Before there was Vera Bradley, before Vera Wang, there was plain old Vera, which has reappeared as a short-term promotion for Target. Not only is the reappearance a good thing for a great classic brand, but it is proof that any number of similarly named products can existMORE HERE

Barclaycard Eagle Flies Into a Blue Snake Orb

2013-06-06
On: June 6, 2013
In: Insurance & Financial
With: 0 Comments

LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel perks for signing up for their plastic. Just last week, they even had booths in major airports like Tampa. But the cardMORE HERE

Be an Add on Brand for More Sales; Oh and Bring Back the Sears Jon Boat

2013-05-17
On: May 17, 2013
In: Department Stores
With: 0 Comments

The social theorist and urban planner Andres Duany a few years ago gave a talk on “male” space in the American household. Male space has pretty much disappeared; the den, once male, became a family room, and then became housebroken. Homeowners associations will fine you for leaving the garage doorMORE HERE

Use an Old Logo for a New Campaign

2013-04-04
On: April 4, 2013
In: Advertising, News
With: 0 Comments

The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE

Country Club Classic: The Swim Buoy Kids Float and Original Bubble

2013-03-09
On: March 9, 2013
In: Toys & Sporting Goods
With: 2 Comments

If you were at a country club pool in the 1960s or 1970s, you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered version, from a brand calledMORE HERE

Weekly Reader: Now Scholastic News ‘Including’ Weekly Reader

2013-03-07
On: March 7, 2013
In: Media
With: 0 Comments

For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE

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Home for Classic Brands

Since 2006, news and comment on classic American brands. You can call them vintage, retro, legacy, classic and iconic. Keep up with these important national treasures here at BrandlandUSA.com

News and Posts

  • Oyster brands and regional brands at the Morattico Waterfront Museum
  • Chermayeff & Geismar and the Star-Spangled Logos of ’76 and ’26
  • End of an Era: Disney’s Brand of Americana Shrinks with Tom Sawyer Closure
  • Dodge Goes Heritage and Brings Back the Triangle Fratzog; Chrysler Celebrates the Cordoba
  • A Country Store That Time (Sort of) Forgot Reopens in Cumnor, Va.
  • Cold Cut Culture: The Demographics of Grocery Hanging Sandwich Meat
  • Dr. Casey Means and the Future of Great American Food Brands
  • Bulova Still Makes Time at U.S. Department Stores
  • White guys in advertising. What happened to them?
  • IBM goes AI at Wimbledon while leaving behind rotting tennis courts in Endicott
  • Brutish Old Deodorants of the Bottom Row Still Find Customers
  • Angostura begins its bicentennial celebration in 2024
  • British Beer Disappears from U.S. Shelves
  • Brand Placement in the Christmas Movie Home Alone
  • Rodbell rejoins Hudson’s Bay
  • Xmas Retail Needs More Advent and a “12 Days” Approach
  • Localized Retail Signage Makes the Brand Difference in Suburbs
  • Wayfair’s Normie Christmas is the New Edgy
  • Hip Pocket and the Regional Levi’s Jean Store
  • Radio Goes Back to Future with the Advertiser-Owned Station

What the Readers Say

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  • Garland Pollard on Richfood Going Bye Bye
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  • Garland Pollard on So What Happened To Russ Togs?
  • Lori Eisenberg on So What Happened To Russ Togs?
  • Anonymous on Safeway House Brands & Edwards Coffee History
  • Bruce Howard on Disappearing Colonial Bread a Sign of Times

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