UNO Makes 40
2011-02-15
El Segundo, Calif. -There is still time to get the 40th anniversary UNO game. The Mattel card game, a derivative of Crazy Eights, was invented in 1971, and is on the sales shelf at Walgreen’s now, though is available at Amazon.com from the company, as well. The game was inventedMORE HERE
Chrysler Rebrands Detroit, Eminem Imported
2011-02-10
DETROIT – It’s a shame it takes an Italian company and an old rap star to see the value in Detroit. But that’s what is mightily apparent with new Chrysler 200 advertisements, which feature Eminem and the tagline “Imported From Detroit.” The commercial has had 4.8 million view on YouTubeMORE HERE
Patent and Trademark Office Evaluates Depository Library System
2011-02-09
Alexandria, Virginia – The United States Patent & Trademark Office will host a public roundtable discussion to gather input on its Patent and Trademark Depository Libraries. The question? Are they effective in an electronic era, and if so (or not) what is the best future course. The roundtable will beMORE HERE
Beer Brands Canned for Brew Encyclopedia
2011-02-05
A new book by Dan Backer and Lance Watson taps brewing history to detail the can designs of nearly 500 beer brands. The book, published by Chronicle (Amazon link at right) shows major and minor brands. Like other Chronicle books, it is handsomely produced at is quite authoritative. It isMORE HERE
Branding: It’s Beginning To Grate on Nerves
2011-01-31
Edwin Heathcote, writing in the Jan. 15, 2011 Financial Times on old British eateries, said: The more everything becomes the same, the more ubiquitous branding begins to grate, the more everything looks like it belongs in a mall – the more Britian’s few surviving “caffs” represent a refuge.’ Heathcote wasMORE HERE
Fiddlestix: The Ideal Toys Brand Resurfaces
2011-01-21
The Ideal Toys brand has resurfaced at Big Lots, and on Amazon. Ideal was one of the great American toy companies, and was the maker of one of the classic toys of the 1970s, Toss Across, which was basically a bean bag toss and tic tac toe. Wikipedia’s entry hasMORE HERE
Tidewater Motor Oil, Washed Up at Cracker Barrel
2011-01-18
MATHEWS, Va. – For brand archaeologists, the best dig site is Cracker Barrel. They are fascinating museums of America’s business history, not to mention their gift shops filled with old-time brands. Here pictured in a restaurant near Jacksonville, Florida are cans of Tidewater Long Wearing Motor Oil. We thank CatesbyMORE HERE
Landor Exec On Word-less Starbucks Nymph
2011-01-10
The new Starbucks logo has removed the word Starbucks. Many do not get it. We talked to a veteran branding executive, Allen Adamson of the New York office of Landor Associates, to get some insights. BrandlandUSA: What do you think about the changes?Adamson: The changes strengthen Starbucks’ branding. They makeMORE HERE
Procter & Gamble’s 28 Brands That Matter Most
2011-01-03
In a discussion about whether Episcopalians believe in purgatory, our parish priest asked us to consider our actions, what we practice. Regularly, we pray for the departed, and if we pray for them, and are serious about it, it means that we believe, by what we do, that we thinkMORE HERE