Like the Super Bowl Logo?
2010-01-28
Take a tour of the Sun Life stadium this week before the Super Bowl mania starts.See Floridasnapshot.comMORE HERE
Pillsbury Spritz Air Freshener, Bad Brand Extension
2010-01-26
It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right between all the closeout High School Musical crap. The Dollar Tree, of course, only has closeouts and things that either didn’t sell elsewhere, or are brandsMORE HERE
Would Nabisco Go Better With Coke?
2010-01-26
As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft wouldMORE HERE
Marfak Lubrication, Mr. Harcum, and Walter Dorwin Teague
2010-01-23
One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil, Marfak was the process. I can’t say it was actually used much as a verb, as I never heard the wordMORE HERE
Guest Column: Danger For Classic Pharma Brands
2010-01-20
CHATTANOOGA – Many of America’s best known consumer healthcare brands were caught up in a “voluntary” recall of contaminated products. Johnson & Johnson announced the recall late Friday, January 15th. The Food and Drug Administration issued a formal warning to J&J after an audit of the company’s Puerto Rican plant.MORE HERE
Anchor-Hocking, Made in America
2010-01-19
Glassware is the perfect thing to buy American. Much of the production can be automated, and just-in-time demands can make American manufacture more competitive. In addition, good glassware is something that is used over and over, right in front of consumers, and so a “Made in USA” label is something that sticks out every time you put a glass in the dishwasher. MORE HERE
The Lucy Rule: Time Habits Critical to Media Brands, Most Brands
2010-01-18
Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit, and any company that pays attention can build a brand if there are specific times associated with it.ButMORE HERE
The Fort Worth Ranch Style Beans Explosion
2010-01-16
We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in Fort Worth. Jones lived in the projects of Fort Worth, right near the Ranch Style plant, and it wasMORE HERE
Ram, the Spin-Off Dodge Brand
2010-01-14
AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least, annoyed. Then, we heard Ram Brand President and CEO Fred Diaz on a post from the Detroit Auto Show. ChryslerMORE HERE
Fight Over Woolworth Legacy In U.K.; Brand Forgotten In U.S.
2010-01-12
In the UK, companies are fighting over the legacy of Woolworth’s, which was thought to be dead. Not only has the name brand Woolworth’s been purchased by the British online retailer Shop Direct, but a number of companies have purchased individual stores and redone the Woolworth’s concept, with a slightlyMORE HERE