There is a parallel going on in Scotland and Puerto Rico. The Diageo brands Captain Morgan and Johnnie Walker are both in the throes of being moved, and both are against the will of locals. Captain Morgan is an interesting case; critics have pounced on the fact that it isMORE HERE
REVERE, Mass. – So tonight we bought some Necco Wafers, one of the classic American candies. And we were shocked when we looked at it when we saw new packaging. Gone is the classic Necco that you see in the picture below. In its place is a jazzy package thatMORE HERE
The Adams brand is one of the greatest in gum, equal to Wrigley. For decades, they were part of Warner-Lambert, they then became part of Pfizer and were later sold to Cadbury, to form Cadbury Adams. In the 1970s, they led gum, with brands like Dentyne, Trident, Bubblicious and standbysMORE HERE
A friend sent us this link of vintage airline commercials that was posted to the Facebook fan page of USAirways pilot Sully Sullenberger. We thought they were a great big fun time waster. There are ads from Ozark Airlines, North Central, American, Allegheny/US Air, United, Western, PSA, Frontier and Southwest.MORE HERE
Armour is one of the great meat brands, not only in refrigerated meats but in canned stuff like Armour Treet. Armour Hot Dogs are in some ways better known than Oscar Meyer. Armour & Co of Chicago was one of the nation’s greatest meat brands; though the company has beenMORE HERE
NEW YORK – It’s a really cool blogpost. Blue Fountain Media put together a comparison of bricks vs. clicks. It’s a list of storefronts on the web and how they compare to storefronts online. Dozens of brands on the list, and right next are shots of storefronts. Says Zoe HolmesMORE HERE
The ideas of branding and brand revival follow closely the ideas of historic preservation. There is outright restoration (making an exact copy), renovation (taking pieces of the old and redoing) and adaptive reuse. We heard another historic preservation analogy that fitted the branding process, in today’s New York Times. ItMORE HERE
One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, theMORE HERE
Take a tour of the Sun Life stadium this week before the Super Bowl mania starts.See Floridasnapshot.comMORE HERE
It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right between all the closeout High School Musical crap. The Dollar Tree, of course, only has closeouts and things that either didn’t sell elsewhere, or are brandsMORE HERE