CHICAGO – The Word of Mouth Marketing Association has launched the Brands Council in order to provide brand companies and nonprofit organizations with intimate, real-time education, networking and guidance for effective and ethical use of word of mouth and social media marketing. The purpose of the Brands Council, according toMORE HERE
BELLEAIR, Fla. – G. Michael Harris, Titanic explorer, adventurer and one of the original founders of RMS Titanic, Inc., announced in a press release that his company, WLM, Inc. had made two offers totaling a combined $40 million to Premier Exhibitions as well as Sellers Capital, LLC, whose holdings includeMORE HERE
SAN RAMON, Calif. -Yes, we can still trust the man who wears the star. Chevron, owner of Texaco, is not letting its Texaco brand lapse, as so many other energy companies have done in mergers. (At right, a vintage Texaco pump from Glen Allen, Virginia, where it is owned byMORE HERE
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist.MORE HERE
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we haveMORE HERE
The movement to save Duck Head khakis grows after Goody’s goes. You can read about the history of Duck Head on BrandlandUSA, and follow the Save Duck Head Twitter account for the latest news. History of Duck Head Save Duck Head TwitterMORE HERE
A reader got in touch with us, looking for the brand name of slacks called Mr. B. They were known for ease of wear, and a continued sense of fashion around the idea of fit and shape and fabric, not artifice. The brand has disappeared from retailers, but appears onMORE HERE
BRYAN, Ohio – Companies thinking they need a “factory tour” imagine frightening things, including expensive liability insurance, nightmarish staffing costs and other annoying things like fans who love your products. Yes, we do hate those people who love our products! How annoying! We take a different view. Product tours areMORE HERE
An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag Man, Burger King and the Marlboro Man. They are human characters; we were looking for mascots. Our list is below. It’s in a sortMORE HERE
NEW YORK — AdweekMedia’s WHAT TEENS WANT Conference, now in its 11th year, will take place on June 24 and 25, 2009 at New York City’s Time & Life Building. This year’s Conference will focus on Marketing to Super-Communicators, allowing marketers to gain insight on the future of teen trendsMORE HERE