PURCHASE, N.Y. — Pepsi is introducing a new logo and visual identity system, the first update of the Pepsi globe logo in 14 years. Pepsi will release the new design in North America this autumn to coincide with the brand’s 125th anniversary, and globally in 2024, marking the brand’s nextMORE HERE

BRADENTON – Pepsico CEO Indra K. Nooyi appeared on CNBC after Davos, talking about how the company was seeking healthier options for snack foods. Pepsico was going healthy. Really healthy, which would bring to mind new versions of Quaker Oats or some such. But when BrandlandUSA spotted these Tropicana tangerinesMORE HERE

Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving a throwback paint scheme at Talladega Superspeedway on April 26th. It’s a refreshingly retro tribute to one of the coolest paint schemes in racingMORE HERE

Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it? We keep seeing it on the shelves and tried to ignore it. Certainly, the new design is tasteful. And we haveMORE HERE

You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE

Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design,MORE HERE

Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial,MORE HERE

BRADENTON – We grew up and were always pals with Tropic-Ana. She not only graced the packages of Tropicana, but she was on the outside of the bright orange CSX freight trains that ran from Palmetto/Bradenton Florida to packaging plants up north. Yes, she was topless, but somehow it wasMORE HERE