BrandlandUSA

Way to save your local restaurant It is stunning to see the number of restaurants closing, both chain and not chain. We can’t help but to think that commercial real estate brokers are going to have to make some really hard decisions. Do we sit with an empty storefront or out-parcel for three years, or [...]

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Still wondering about our old deodorant friend Tussy That staple of 1970s tub time, Mr. Bubble, has found a new home at Minnesota-based The Village Company. Mr. Bubble was part of the consumer products portfolio of Princeton, NJ-based Ascendia Brands, which went bankrupt in August 2008. Mr. Bubble was part of a long number of [...]

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Yes, its the time for Super Bowl ads. A quick list of some of the planned commercials that are to run during the game: Pittsburgh Steeler Troy Polamalu takes on the starring role in “Mean Troy,” a new Coke Zero ad that puts an unexpected twist on the iconic Coca-Cola “Mean Joe Greene” commercial. It [...]

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WILMINGTON – A North Carolina branding and communications agency will host its second online “Talkies” awards to honor this year’s best Super Bowl ads.This year’s event kicked off with the launch of SuperBowlTalkies.com, a website that includes video commentary and favorite ads from past games, a blog feed tracking the agency’s ongoing Super Bowl ad [...]

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The brand of “Peter Max” still as strong as 1960s FORT MYERS – We heard the artist Peter Max this morning on WGCU 90.1, the public radio station in Fort Myin the winter home of Thomas Edison and Henry Ford. Max, of course, is one of the most famous commercial artists of the 20th century, [...]

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New Poll Says That More Watch For Ads Super Bowl advertising is a big draw for viewers, with over 54 percent of U.S. adults who expect to watch Super Bowl XLIII planning to tune in as much or more for the commercials as for the game, according to a poll from the branding firm Hanon [...]

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Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial, which breaks during the first [...]

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Racing Brand Revival Targets Niche Buyer TURIN – Fiat has brought back the Abarth brand, and cars are being delivered to the U.K. this month. Abarth, a sub-brand of Fiat (BIT: F), is one of many car brands that have returned to life in Europe in recent years, including Mini, Maybach, Bugatti and Spyker. The [...]

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Shaheen made Hawaii-print shirts famous Just a big mahalo to Alfred Shaheen, the man who not only made Hawaiian shirts famous and in the process helped gave Hawaii an identity after statehoood. He died in December. Shaheen was Lebanese, and started making Hawaiian shirts just after World War II. It was a perfect time, as [...]

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Pfizer’s Wyeth purchase includes remnants of the old A.H. Robins company RICHMOND – The merger between Wyeth and Pfizer got us thinking about the legacy of the Albert Hartley Robins company, better known as A.H. Robins. While the name A.H. Robins is gone, the Robins influence shows in the highly profitable brands that are within [...]

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