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Rockwell Consumer Brand Returns

June 16th, 2016 · 2 Comments

As American companies have abandoned their legacy and sold out or turned into ever larger monopolies, new companies, often non U.S., have reaped the great rewards. One such story is Rockwell, which was one of the stellar brands of the United States space program, and best known and most trusted industrial names in the world. Rockwell […]

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Tags: News

Classics: Swim Buoy The Classic Kids Float and Original Bubble

March 9th, 2013 · 1 Comment

If you were at a kids pool in the 1960s (or my wife on Lyford Cay, Bahamas in about 1968, photo at right), you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered […]

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Tags: Sports

Pan Am Just Keeps Coming Back

January 2nd, 2013 · No Comments

MIAMI – The late Sylvester “Pat” Weaver, the innovative NBC president responsible for the Today and Tonight shows, had a saying about Today. It was a show you could not kill, no matter what. Bad hosts, bad producers, off stories, competition..no worries! It was such a good idea that it was self correcting. (Sidenote: I […]

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Tags: News

Crosley Brand Survives in Modern Era

April 17th, 2012 · No Comments

Powel Crosley car; the first U.S. economy car

One of the most venerable names in American inventing and entrepreneurship is Powell Crosley (1886-1961), an innovator who is credited with the first economy car, the first fax machine and the first lighted baseball field. Pictured here is the Crosley car, seen at an auto show on St. Armand’s Circle in Sarasota. Crosley was one […]

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Tags: Electronics

Archaeology, A Dependable Method to Build Tourism

March 22nd, 2010 · 3 Comments

Israel does it. Virginia does it. Britain does it. Italy does it. They even do it on Marco Island, where old native Calusa artifacts helps to define an image of the city, and the Southwest Florida kingdom that they used to rule. It’s archeology, and it’s a very under-used weapon in tourism and place-branding. Most […]

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Tags: Tourism

Shark Repellent Branding History

August 25th, 2009 · No Comments

SARASOTA – At the Mote Marine Aquarium here, there is a small cabinet of shark repellent brands. During World War II, the Navy tried to come up with ideas, and numerous brands were launched. They didn’t survive. Apparently, certain copper compounds do chase away sharks, but there has never been a definitive product that proved […]

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Tags: Brand History · Health and Beauty · Tourism

National Airlines: The Florida Airline

August 24th, 2009 · 21 Comments

MIAMI – There could not have been a more perfect Florida ambassador, and airline, than National Airlines. When the “Sunshine Airline” merged into Pan American World Airways in 1980, a uniquely Florida institution was lost. Arguably, it was the only airline that promoted a state as its marketing position and achieved national prominence with that […]

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Tags: Airlines

Advertising Behind a Bicycle

August 13th, 2009 · 1 Comment

We get so obsessed with technology in advertising that we forget that it is still advertising. So it is great to see it when a simple advertising concept arrives. One such concept is Sarasota’s I Pedal Ads, a bicycle-powered billboard. In most areas, zoning and sign restrictions have become so severe that there are fewer […]

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Tags: Advertising · Tourism

IHOP and DineEquity Inc. Prove Casual Sector

July 24th, 2009 · No Comments

SARASOTA – Many of us can recall when IHOP wasn’t cool. Somewhere between 1980 and 1990, the chain got into the category of undesirable. It was so much so that the chain became a joke; comedienne Paula Poundstone’s “IHOP: It was a dream, I made it happen” routine about working at an IHOP came to […]

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Tags: Fast Food and Franchises

Cypress Gardens Opening Day Marcy 28

March 23rd, 2009 · No Comments

WINTER HAVEN – Cypress Gardens Adventure Park is thankfully ditching its disastrous foray into becoming a theme park, and will rename itself Cypress Gardens with an adjacent Splash Island Water Park. We wrote about the Cypress Gardens closing on Nov. 17 and the last day under old ownership for the park. Read our post entitled […]

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Tags: News · Tourism