Yamaha and Cable-Nelson; Use a Dead Brand as a Discount Brand
Major manufacturers need to keep premium prices on brands. So what happens if you need a non-premium price? Don’t do a sub-brand of your main brand. Instead,... Read more.
USPTO Holds Trademark Day
ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is... Read more.
Teams Set in The Phoenix Project: Meet the Students and Brands
SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead... Read more.
Country Stores That Sell Vintage and Classic Brands
The website Springwise tells us about the store A Vida Portuguesa, a company that has tracked down Portugal’s unique brands and “opened a store dedicated... Read more.
How KLM Brands its African Service
AMSTERDAM – When governments come and go, companies that are dependable throughout the decades, even colonial companies, earn enormous goodwill. Such is the... Read more.
Drink Celo For Your Health
Before there was Gatorade or Tropicana, there was Celo. Information on the forgotten drink Celo is on Lucy Jones’ Florida History blog. It’s about a... Read more.
Hasbro’s New Discovery Cable Channel
PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids... Read more.
NASCAR Pepsi Throwback with Dale
Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving... Read more.
Arctic Roll Big Hit In U.K.
A British favorite frozen dessert has returned, the Arctic Roll. The Financial Times reported April 29 that since its re-release in December by Birds Eye, sales... Read more.
Davey and Goliath Still Around
Yes, the do-gooding clay duo of UHF television days are still around, courtesy of Nashville-based publishing company Tommy Nelson. Davey and Goliath were produced... Read more.