BOCA RATON, Fla. – The toy marketer Basic Fun, a master licensee for Tonka, along with Hasbro Inc., the toy and licensing company, are kicking off a 75th anniversary celebration for Tonka trucks. The campaign calls on families to put down their screens and take a “Playcation” together with favoriteMORE HERE
SPRING, Texas – The oil brand Mobil 1 will sponsor and launch the Keep Route 66 Kickin’ campaign and website. The campaign will to help to preserve one of America’s most famous roads, Route 66, by promoting stories, memories and the actual businesses along the route. The move to elevateMORE HERE
This June, the cable television network Reelz revived the concept of a live police show when it launched On Patrol: Live. But a suit filed in New York City this week claimed said that new show was a copy of A+E’s canceled Live PD. A&E had canceled Live PD inMORE HERE
For much of the 20th century, four brands, namely Kellogg’s, Post, General Mills and Quaker, have owned much of the the cereal aisle in American supermarkets. But by looking at a cereal aisle today, at a Publix, it appears that Post, often a niche player, has gained appreciably. Post wasMORE HERE
This week, John Kelly of The Washington Post reminisced about the clear Nescafe globe mug, famous from 1970s commercials. Kelly was kind enough to mention a column on General Foods International Coffee, which is still sold as Maxwell House International Coffee. One of Kelly’s readers, in a comment, mentioned theMORE HERE
GREENWICH, Conn. – In 2019, Procter & Gamble sold one of its longest held brands, Joy, for a reported $30 million. Since then, JoySuds LLC has reinvigorated with brand with new packaging, consistent social media, and usage-focused marketing. This summer, it came out with its first three-part dishwashing gel pak,MORE HERE
NEW BRUNSWICK, N.J. – There are perhaps no American brands that are more trusted than Johnson & Johnson. A key part of the J&J brand identity, other than their blood red color and the trademark Johnson & Johnson script, is the company’s red Greek cross logo. Since 1888, the companyMORE HERE
ROCKFORD, Mich. – The shoemaker and outdoors brand Merrell is setting up a contest and awards contents for individuals or teams who have “shown perseverance at work in the unexpected, ever-changing outdoors.” “Merrell exists to share the simple power of the outdoors with everyone,” said Elizabeth Czachorski, brand marketing managerMORE HERE
The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE
PORT CHARLOTTE, Florida – In spite of the ubiquity of the Chinese supply chain, it is possible in for some retailers to completely go Made in USA. Some types of businesses can do this more easily than others. One such place where this idea is achievable is in a storeMORE HERE