Here at BrandlandUSA, folks love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’sMORE HERE
Thank goodness there are some candies still made in the U.S.A. We love Original Snaps, the classic chewy candy. It’s made by American Licorice Company of Union City, California. The company dates back to 1914. American Licorice Company, P.O. Box 826, Union City, CA, 94587. Visit our main website www.brandlandusa.comMORE HERE
Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American culture for posterity. One of the better known sellers is the Old Time Radio Catalog. BrandlandUSA caught up with Jon Folk, owner ofMORE HERE
By reader request, we have added two new brands to our “100 Brands to Bring Back” List. They are: 82. Hai Karate. Our reader, Gabriel Arregui, says for someone to “please bring back Hai Karate!” He has paid a small fortune on Ebay trying to get each of the scentsMORE HERE
The esteemed food critic Pongo Twistleton, who wrote for the weekly newspaper The Richmond State, disagreed with the drink Zima and thought it was lame in so many ways. Turns out that MillerCoors has eliminated the brand, which makes Pongo so very happy. The story from Brandweek is below. http://www.technologymarketing.com/bw/content_display/news-and-features/packaged-goods/e3i10333d62a57e715fdd8fe3bf74bcb092MORE HERE
NEW YORK – JetBlue Airways (Nasdaq:JBLU) today opened Terminal 5, the airline’s home at John F. Kennedy International Airport. All JetBlue departures from JFK will operate from T5, as will all domestic arrivals and international arrivals that pre-clear U.S. customs prior to arriving in New York. The first flight scheduledMORE HERE
As lovers of great American brand names, General Electric is the best. Not because the scripty GE logo is cool (it is). It is best because GE stands for something great about America. It is a living monument to one of the greatest Americans ever, and because of that, itMORE HERE
Look for our story tomorrow on the company we call General Electric, with it’s stock down in a stinky little area called BARELY $20!* We will be taking the position that GE ought not sell off its appliance and light bulb businesses. At right, some product innovations from the 1970s.MORE HERE
OCALA – For any home holiday, the Cake Mate decoration brand comes out of the pantry. A bit of history on the brand. The company had its roots with the 1951 founding of The Pioneer Decorating Company. Pioneer was started by Louise Jones Crawford and her brother Bobby Jones inMORE HERE
Why Universal is cooler in California Brands are intimately connected with place. When you think of Camden, you think of Campbell’s soup and RCA records. When you think of Hollywood, you think of Universal City. A Steinway or Swingline needs to be made in Queens. Marlboro needs to be madeMORE HERE