REDONDO BEACH, Calif. – OK, so this is one of those “head- scratcher” returning brands that we had COMPLETELY forgotten about, and are wondering if this could be true. In February of 2010, there could be a New United States Football League. The old USFL only lived for two seasonsMORE HERE

A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s the story? I’ve seen Tropical Fruits available but rarely … Hmmm” Yes, you are not imagining things, dear BrandlandUSA Reader. Life Savers are a decliningMORE HERE

NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5, the new name for the historic landmark (and Eero Saarinen-designed TWA Flight Center) will have 22 food and beverage and 25 retail outlets with aMORE HERE

Looking back on the potential demolition of New York’s Hotel Pennsylvania for a fancy new headquarters for Merrill Lynch, my how the tides have turned! Investment banking is a national disgrace, and now must redeem itself. It will take a generation, at least. But the duress on Wall Street hasMORE HERE

Baxter of California is one of the enduring men’s skincare brands, a sort of 1960s Keihl’s for California. Founded by Baxter Finley, it was a niche brand that survived in a niche of major national imitators like Old Spice, Nivea for Men, Clinique, Aramis and such. We ran across anMORE HERE

Verizon missed the call when they renamed themselves. The brand is a bore. Furthermore, there were likeable regional Bell names. There is no reason why Verizon can’t be a corporate name, even a new business name, but just because a merged company needs the name Verizon, it doesn’t follow thatMORE HERE