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Verizon missed the call when they renamed themselves. The brand is a bore. Furthermore, there were likeable regional Bell names. There is no reason why Verizon can’t be a corporate name, even a new business name, but just because a merged company needs the name Verizon, it doesn’t follow thatMORE HERE

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In: Retailing
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Radio Shack, Reuters reports, has had an excellent quarter, in a time when other retailers have not. Wow. But let’s digress into nostalgia. It’s much more fun. As a child and as a devotee of brands, I shared a love (and frustration) with the Radio Shack (NYSE: RSH) of theMORE HERE

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Those of an age to remember Jack Tramiel and his Commodore PET, VIC-20 and Commodore 64 will be heartened to read that there will be a new Commodore computer. This Commodore will be a so-called “netbook” for light use, reports CNET Crave. The Commodore UMMD 8010/F will have a 1.6GHzMORE HERE

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In: Licensing
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Has it come to this? Perhaps we shouldn’t begrudge anyone making some jack on licensing their name out, and we are happy that a Friend of Hef is now known as a protective mom in some circles. In America, that’s progress. According to Brandweek‘s Becky Ebenkamp, the former Playboy bunnyMORE HERE