SHELTON, Conn. — Edgewell Personal Care Company (NYSE: EPC) said August 4, 2020 that it would acquire the men’s grooming company Cremeo for an all cash price of $235 million. The skin care and beard care brand will add to Edgewell’s portfolio including Jack Black and Bulldog, Rod Little, Edgewell’s PresidentMORE HERE
STURDEVANT, Wisc. – Blame it on COVID-19? And say goodbye to another glorious piece of America. This time it is the Evinrude outboard motor, since 1907 a part of U.S. boating life ever since its invention by Ole Evinrude. If American outboards had personalities, Mercury was the speedy one, EvinrudeMORE HERE
May 3, CBS is bringing back movies. Precisely CBS Sunday Night at the Movies. CBS announced plans to bring back Sunday movies featuring five films from their sister Paramount Pictures library. They include Forrest Gump, Indiana Jones and the Raiders of the Lost Ark, Indiana Jones and the Last Crusade,MORE HERE
NEW YORK – The Eastern Airlines brand is taking another trip. Eastern was once once of the best-known carriers in the U.S., filing for bankruptcy in 1991. Later, the name was acquired and revived, only to fold again. This January, a new group revived the brand. The first flight wasMORE HERE
The mid to late 20th century was the era of mass marketed snack cakes; national brands like Hostess were the best-known, but there were others including Drake’s Cakes (1896), Philadelphia’s Tastykake (1914) and the nobly named Dolly Madison. Dolly Madison began in 1937, and was formerly owned by Hostess’ thenMORE HERE
Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE
The historic U.S. watch brand Benrus has a new owner, and a new lease on life, after a failed revival by a Rhode Island entrepreneur. Investor Michael Sweeney, assisted by former Bulova exec Michael Goeller, is reviving the brand, which was founded in 1921. The current effort follows the unsuccessfulMORE HERE
While the Humvee is still very much in use and production, its successor vehicle is the very different Joint Light Tactical Vehicle, a product of Oshkosh Corporation that is powered by a GM Duramax engine.MORE HERE
The idea of reviving the brand fits well with a continued interest in the antique car brands of the U.K. While many United States brands have died, Chinese and Indian companies have shown an interest in British history and autos. SAIC revived the MG in 2008, and Tata Motors of India is the parent of the British company Jaguar Land Rover Automotive PLC.MORE HERE
Periodically, we look at some of the new versions of old brands. A few revivals this summer: The Sahara Casino brand is back. It had become the SLS Las Vegas, only to return this month as Sahara Las Vegas. The hotel and casino complex would do well to completely embraceMORE HERE