The quintessential product advertising was Tang, but there were other products that hitched onto Apollo and NASA, even though NASA did not have a specific promotional program.MORE HERE
The toy store brand FAO Schwarz is back, nationally. In lots of places, including middle-market airports. At airports, the retailer is a licensed boutique for travelers, selling candy and last-minute stuffed animals and assorted toy classics, such as an FAO Schwarz rubber ducky. One of their newest shops is atMORE HERE
There are few foods more indicative of a place, and amenable to high margins, than food sauces. Sauces are the ultimate example of a profit-making brand of food. They keep for a long time. They can be cheaply made. Secret recipes can give a certain allure. They also cannot beMORE HERE
Seald Sweet is promoting its history for its 110th year. MORE HERE
The whirlwind of newly revived brands continues. A number of very interesting classics have returned, many with great potential. Just to name a few: Jawa Bicycles: In Mumbai, the company Classic Legends Private Limited, part of the Indian company Mahindra and Mahindra, has revived revived the classic Jawa motorcycle brand. TheMORE HERE
Stouffer’s Pizza. The pizza that’s not always in the pizza aisle. The pizza that’s not really a pizza. The pizza that has the weirdest and most precise directions ever, namely “Pour ingredients left in wrap onto pizza.” That’s right, Nestle, those little droppings of shaved cheese and quartered pepperoni, areMORE HERE
SARASOTA – The brand Jack Tar Togs, which helped to popularize the sailor suit for American youths and women for most of the 20th century, has returned. The brand was originally marketed to youth and schools, and well known in school and women’s uniforms. The company’s signature garment was theMORE HERE
Leaf Brands is the maker of a number of revived brands, including Farts Candy, Astro Pops, tart n’ tinys , Wacky Wafers, Bonkers! and David’s “Beyond Gourmet” jelly beans. It is a tiny company compared to Mondelez, which is the successor company to RJR Nabisco, the maker of Oreos.
MORE HERE
REDWOOD CITY, Calif. – A group in Redwood City, Calif. failed to save a landmark sign that was the marker for the headquarters of Ampex, the nation’s pioneer maker of audio and video recorders. Through the latter part of the 20th century, the word Ampex was synonymous with technology leadership andMORE HERE
SMITHFIELD, Va. – Yet another bit of appalling news from the world of conglomerate brands. This morning, The Washington Post reported that the now-Chinese-owned Smithfield Foods has stopped making hams in Smithfield. Of course, if you make ham in the most famous ham capital in the world, and you makeMORE HERE