Didn’t most people already call it the Y? Wasn’t the logo already a Y? On the heels of General Motors asking people to start calling Chevy by its full name, Chevrolet, we now have a marketing genius at the Young Men’s Christian Association saying that officially, the YMCA will nowMORE HERE
There is one type of job you can’t export. The repair man. Companies in recent years have ignored the repair man; before the Great Recession it was almost cheaper to buy a new lawn mower than to fix the old one. So you just threw the old one out, withMORE HERE
Summertime. Time for bugs. Poison. Almost everyone can recall the boogie man, who came down American streets. My what fun it was to go run in the mist! What brand of poison did he spray. Surely, it was not DDT back in the 1970s. That mix was largely unknown. ButMORE HERE
When a car company kills off a longstanding brand, it never ends up well. Marketing people and analysts always believe that killing off the brand will help the other brands in a company’s portfolio, but the reality is that companies that kill off longstanding brands (as opposed to models) areMORE HERE
WASHINGTON, D.C. – Yes, it has come to this. A D. C. watchdog group will sue McDonald’s if the fast-food chain continues to use toys to promote Happy Meals. The Center for Science in the Public Interest says using toys to lure small children into McDonald’s is “unfair and deceptiveMORE HERE
A rather good advertisement talking about the new Jeep Cherokee. Building things in America is good. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
A rather good advertisement talking about the new Jeep Cherokee. Building things in America is good. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real. One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces. Alox was founded by John Frier (1895-1974), who in 1919 invented a new way to make shoelaces by crimping aMORE HERE
BROOKLYN – The two restaurateur/writers of Frankies Spuntino Kitchen Companion have a favorite missing piece of kitchen equipment that they want to bring back. Profiled in New York magazine, Frank Falcinelli and Frank Castronovo want to bring back the BeeBo cavatelli maker. Castronovo: It went out of business. I wantMORE HERE
This came in the mail with the Shell Oil bill, as an offer for Shell cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store cologne, English Leather. We’re all for brand extensions, and who can argue against extracting a bit of revenue out of anMORE HERE