CAMDEN – Recently, Campbell’s has been experimenting with different designs on their soup can packages. While Tomato and Chicken Noodle packages seem to be so classic they would never change (perhaps thanks to Andy Warhol), Campbell’s has tested other designs that clearly are made consumers buy more. Put a spoonMORE HERE
HOFFMAN ESTATES, ILL.– One of the newest plans at Sears (besides closing mulitiple Sears and Kmart stores and licensing the DieHard brand) is to sell Craftsman tools at Ace Hardware stores. The pilot program involves 100 stores. It immediately appears a winner for Ace as it gives them a lineMORE HERE
HOUSTON -A reader asked about a favorite missing old product. It was the orange drink Orange Plus, which was owned by Birdseye, and a non Birdseye ownership with the Treesweet Corp. Orange Plus was a frozen orange drink that competed against Minute Maid. BrandlandUSA reader Nicholas Chicorikas says that itMORE HERE
Woody wagons spoken here. Plymouth wagons serve you smartly. The question. What happened to the handsome car? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
Woody wagons spoken here. Plymouth wagons serve you smartly. The question. What happened to the handsome car? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
NEW YORK – The news that Coach (NYSE: COH) and Estée Lauder (NYSE: EL) decided to market a new fragrance for the department store market revealed a brand strategy, the brand think tank. Estee Lauder calls it their brand think tank called Beauty Bank. BeautyBank is the entrepreneurial think tankMORE HERE
Brief items: Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in 2006, and brought it back. The Wall Street Journal noted last week that its “nutty wide heels” and such targeted the exuberant woman who wantedMORE HERE
CHERRY HILL, N.J. – LEM is a special kind of lemon filling, found in select grocery stores and specialty food shops. Made by Cherry Hill, N.J.-based Serv-Agen, it is quite different than your regular pie filling. It was originally called Mrs. Morrison’s LEM, and was a “one-line item” company. ItMORE HERE
Back somewhere after my 1970s childhood, Super Sugar Crisp became Super Golden Crisp and Sugar Pops became Corn Pops. Thankfully Sugar Bear, that Super Sugar Crisp mascot, survived, though I haven’t seen much of him lately. It was due, then, to a 1970s health food craze that had sugar causingMORE HERE
CHERRY HILL, N.J. – The brand Serv-a-gravy has been harder to find at stores. Charlie Slade, of the company Serv-Agen, gave a bit of history of the company. The gravy brand was started by his grandfather, Herbert W. Salus, in 1936. He was a civil service commissioner and attorney. HeMORE HERE