A good strategy when you have an older company with many different iterations is to periodically put out commemorative products and packaging using old versions of the company’s logo and brand identity. Here, a 60th anniversary box from Dunkin’ Donuts. A few reasons why it is a good thing toMORE HERE
Brand managers and marketers like to think they do it all. But the reality is that adept brand manager of a legacy brand sees forces out there, and takes advantage of the goodwill. It is not always necessary to create demand; instead the best practice for an older product isMORE HERE
The television remote is a generic thing, but at one time, it was exclusively connected to one brand, Zenith, now part of Korea’s LG. In many worlds, it is still the “clicker” though remotes today have soft buttons. Zenith had Space Command, attributed to Robert Adler (1913-2007) and introduced inMORE HERE
LOS ANGELES – What guy doesn’t want to be Jim Rockford? Well, perhaps living in the trailer was a bit tiresome (how come they let him keep it in the parking lot?), but the rest of the life as L.A. private eye is way cool. It would be fun toMORE HERE
The 1970s cassette brands Memorex and TDK are back as electronics brands. Business Week reports that the brands have been revived by Imation (IMN), which itself was a spin-off of 3M. For the revival, Imation hired Ziba Design of Portland, Ore., to create electronics relating to audio products. The companyMORE HERE
We ran across an old ad for Stanley Warner, the film company and conglomerate. S.H. Fabian was President of the company in 1964; they had offices at 1585 Broadway in New York. They are a great example of the conglomerate era, where disparate businesses were assembled for no particular reasonMORE HERE
INGLEWOOD, Calif. – As the new 2010 Health Care Bill has been introduced and passed, medical professionals in addition to the general public have all said in unison – “ok, now what?” Many unanswered questions remain. People are still trying to understand the most important thing of all – howMORE HERE
NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen sculptures (or sculpture), now in storage, that used to dominate the front of the building. TheMORE HERE
NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if theyMORE HERE
