Here’s a word relationship that won’t be on S.A.T. tests. As Schweppes is the top brand for tonic water, Canada Dry is the top brand for ginger ale. This pre-1960 guide, from the collection of the late attorney Charles P. Pollard, shows a historic, and sellable, image of the brand.MORE HERE

NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor the individual achievements of trademark owners and practitioners during the past year. To read more about the contributions of this year’s winners, please visit www.inta.org/go/VSA09. The President’s Award isMORE HERE

For those of us who grew up with the Wisk “Ring Around the Collar” commercials, Wisk is synonymous for getting rid of rings. The brand’s new owners, Sun Products Corp. of Wilton, Conn., have launched a Facebook campaign to get a new generation interested in the brand, this time throughMORE HERE

When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP. In the U.S. gasoline market, Amoco stood for something different, a FAST approach to fuel. Amoco, with its torch and red white and blue,MORE HERE

Catching the film Escape from the Planet of the Apes on Planet of the Apes weekend, the movie was packed with brands. Surely there are more, but these were the ones that are highlighted, just after Zira and Cornelius, previously confined to a zoo, head out of their international pressMORE HERE