Magazine Publishers Need to Encourage Keep-able Magazines As a magazine lover, I want to keep magazines. I hate to throw them away, even when reality hits and I realize that I can’t save them any longer. I cringe when I see libraries de-accession precious bound volumes of magazines, though IMORE HERE
Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get aMORE HERE
Sometimes “branding” can go too far. Do you need a brand for your local strip shopping center? You bet. Here, a photo of S&S Plaza on Anna Maria Island in Florida. It’s one of hundreds of thousands of local strip centers. Of course, we love the classic sign, and that’sMORE HERE
PHILADELPHIA – The ad agency Gyro Worldwide is now Quaker City Mercantile. They have a bold goal, namely to “recapture Philadelphia’s mighty industrial past and weave a new version of this greatness into its future.” The company will still do advertising, but will also begin making products, hence the”Mercantile” name.MORE HERE
Editor’s Note: The site is now sold out of inventory BROOKLYN – It’s the perfect moment for the craft-selling site Etsy.com, though calling it a “craft” site is kind of an understatement, as it has very little to do with the junk you might find at a typical non-juried craftMORE HERE
A plane is a plane, and if it flies, it looks like an airplane because it is an airplane. Unfortunately, that is not always true with commercial and private planes. Some airplanes, for instance have a nose too long, or a body too thin and narrow, giving the plane aMORE HERE
Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you justMORE HERE
Clicks are not only destructive of the brand, all they do is help advertisers to beat down the price of advertising. In addition, it causes content to go for the lowest common denominator. “We are telling advertisers,” he said, “the worse content, the more you should pay.” MORE HERE
ATLANTA – The Coke bottle will go. After 12 years, more than 1,000 home run celebrations and countless family ballpark memories, the 42-foot-tall Coca-Cola Contour bottle standing high above left field will be retired from Coca-Cola Sky Field at Turner Field on July 2. A new one will replace it.MORE HERE
So you want to get in the restaurant business? What an awful time to do it. And you want to open a restaurant without capital? And you are unemployed? Your inner negative “no” says no, and people will laugh at you. You dare not tell that to the bank, orMORE HERE