The Marcel Rochas fashion brand will return as ready to wear, and not just as a perfume. Read our post on Rochas at our main website at www.brandlandUSA.com. You can also read about other historic perfume brands, like Schiaparelli, at our story Trip through Historic Perfumes.MORE HERE
Rochas Fashion Brand returns PARIS – Proctor & Gamble shut down the Rochas fashion house two years ago after over 80 years in existence. However, The Wall Street Journal reports that the company has signed the Italian company Gibo Co. SpA to make a line of clothes under the brand. TheMORE HERE
The new edition of the FAO Schwarz catalog is out. Read our analysis of the revived FAO brand at the post on our new website. It’s called Muppetational FAO Schwarz Catalog. Visit our main site for all the posts atwww.brandlandUSA.com Questions? E-mail Garland PollardMORE HERE
NEW YORK – The FAO catalog is out. Christmas is coming. Sure as the turn of leaves along the Taconic Parkway, the iconic New York toy retailer FAO Schwarz has released its fall offerings, this year with the Muppets on the cover. No matter the misery on Wall Street, atMORE HERE
LONDON – Interbrand, the brand consultancy, has named Leslie Butterfield as group chief strategy officer. “We are experiencing a growing need for our clients to assess how brand drives demand and an ever increasing desire to really understand Brand ROI. It doesn’t matter if it’s a new identity, retail environmentsMORE HERE
Who nailed the right market? We have to give the “predicted it” prize to Kool-Aid. We noticed this Parade Magazine ad last April, and hadn’t realized how on target the marketing is. Today, the drink, and its namesake Spokespitcher, are about as well known as any national brand. But withMORE HERE
At BrandlandUSA, we love to look at great American brands. Some of our most popular stories on old American brand names, including Toni, Hydrox, Cub Cadet, Royster Fertilizer, Carroll Reed and H.J. Stotter. What ever happened to the Toni Twins? Hydrox Cookies have returned Goodbye Future Levittowns Saluting the InternationalMORE HERE
We just thought this was fun. It’s at Disney’s Pop Century Resort. A brilliant opportunity for brand promotion. Play-Doh began in 1956, developed by Rainbow Crafts in Cincinnati and is first sold in the toy department of Woodward & Lothrop Department Store in Washington, D.C. It later became part ofMORE HERE
We are liking what Dunkin Donuts is doing with their napkins. Funny graphics, that are at once current and at another time classic.For more fun old brands, visit our main website brandlandusa.com. Questions? E-mail Garland PollardMORE HERE
We think of all the crashed empires of today. Each generation leaves its famed bankers. We wondered what happened to Lytton Financial, which was a high flying savings and loan company, and its founder, Bart Lytton. He looks right out of the “Mr. Drysdale” California of the 1960s, doesn’t he?MORE HERE