Who nailed the right market? We have to give the “predicted it” prize to Kool-Aid. We noticed this Parade Magazine ad last April, and hadn’t realized how on target the marketing is. Today, the drink, and its namesake Spokespitcher, are about as well known as any national brand. But withMORE HERE
The venerable Clorox brand has gone green. Click on this demonstration video to see Green Works all purpose cleaner at work. It’s 99.93 percent natural, and has a Sierra Club approval. Who would have thought that not only would the Clorox brand be able to extend into environmental products, butMORE HERE
Found recently on the grocery shelves. A new packaging for Mary Kitchen Roast Beef Hash, with Hormel recently added to the top. Mary Kitchen is the best brand of Roast Beef Hash; whenever a can is opened, happiness ensues at the breakfast table. The question is whether this is aMORE HERE
Borden is back, big time. We spotted a large Borden cheese display at the Osprey, Florida Wal-Mart on Tamiami Trail, and it made us want to learn more about how the Borden dairy brand is doing. Borden is doing great. This is great news. Go to the website www.FriendsofElsie.com, andMORE HERE
It’s quite amazing that Aunt Jemima, Uncle Ben and the Cream of Wheat man still exist on the shelves of America. We call them the Plantation Brand Trio. Somehow these characters have managed to survive the politically correct witch hunts of the latter 20th century. Having grown up in VirginiaMORE HERE
Our reader Pat Seger writes BrandlandUSA to ask the important question. When will they re-release the Carnation Breakfast Bar? She pointed us to the blog of pop culture archaeologist and archivist Dan Goodsell, who posted a few images of the snacks on his blog last year. Not so hot onMORE HERE
Times are tight. Companies like Kellogg’s and Wal-Mart are doing well. These are companies that everyone, including the wealthy, flock to when every nickel is precious. Which got us thinking. What are the best brands in America that connote thrift, modesty and that all-American, Victory Garden spirit? Brands we associateMORE HERE
There is an effort to bring back BNs, those British cookies with faces. The Bring Back BN site on Bebo says: “Remember those lovely curvey squared biscuits with the faces on called BN? Do you miss them? If so then this is your opportunity to help get them back inMORE HERE
Different brands get their mystique from where they are distributed. Shasta, the drinks brand, was born as a regional water company on the West Coast. The brand started as Mount Shasta Mineral Springs Company; according to the Shasta Museum it was founded in Dec. 6, 1889. The company also operatedMORE HERE
Another regional dairy brand is disappearing. The Fort Collins, Colorado Poudre Valley Creamery dairy brands will no longer be on the shelves, according to reporter Pat Ferrier of the Fort Collins Coloradoan. Meadow Gold Dairy’s parent company bought the brand in 2000, but has discontinued it because of low demand,MORE HERE