GREENWICH, Conn. – In 2019, Procter & Gamble sold one of its longest held brands, Joy, for a reported $30 million. Since then, JoySuds LLC has reinvigorated with brand with new packaging, consistent social media, and usage-focused marketing. This summer, it came out with its first three-part dishwashing gel pak,MORE HERE
NEW BRUNSWICK, N.J. – There are perhaps no American brands that are more trusted than Johnson & Johnson. A key part of the J&J brand identity, other than their blood red color and the trademark Johnson & Johnson script, is the company’s red Greek cross logo. Since 1888, the companyMORE HERE
ROCKFORD, Mich. – The shoemaker and outdoors brand Merrell is setting up a contest and awards contents for individuals or teams who have “shown perseverance at work in the unexpected, ever-changing outdoors.” “Merrell exists to share the simple power of the outdoors with everyone,” said Elizabeth Czachorski, brand marketing managerMORE HERE
The Better Business Bureau, once worried about keeping crooked paving guys away from grandma, is now concerned with whether PreppiPosh, one of the Fail Fix Dolls, has messed up her makeup. Yes, the Children’s Advertising Review Unit of the Better Business Bureau sent out an Orwellian press release about PreppiPoshMORE HERE
PORT CHARLOTTE, Florida – In spite of the ubiquity of the Chinese supply chain, it is possible in for some retailers to completely go Made in USA. Some types of businesses can do this more easily than others. One such place where this idea is achievable is in a storeMORE HERE
AUSTIN, Minn. – Hormel Foods Corporation (NYSE: HRL), the makers of Spam, Skippy and Planters, announced that the company will realign its business into three segments effective Oct. 31, 2022. The new company groups are retail, food-service and international. The company’s largest operating segment, retail, includes its best known brands,MORE HERE
PORTLAND, Ore. — Pendleton Woolen Mills, the historic American woolen company, has resumed mill tours at their Washougal, Washington and Pendleton, Oregon factories. The mill tours show the entire vertical operation that brings Pendleton wool blankets and fabrics to life. “We are excited to be able to welcome guests intoMORE HERE
BOULDER, Colorado – It was 1972 when entrepreneur Mo Siegel began selling his Sleepytime and Red Zinger herbal teas. Today, Celestial Seasonings, is the most popular brand of herbal tea in America. And while the idea of herbal tea is not new, every other major tea brand has copied theMORE HERE
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is a more sophisticated look, yet keeps the heart that has appeared on the brand for almost a century. Hostess Brands Inc. sells cakesMORE HERE
PLANO, Illinois – Plano Molding, the inventor of the original molded-plastic tackle and tool box, has selected the Denver-based advertising agency Cactus as their new lead. Plano, founded in 1952, is the original maker of plastic tackle boxes. Warren “Pete” Henning founded the company after he returned from a FloridaMORE HERE