BrandlandUSA

Bank Americard’s Back. What’s To learn?

On: May 23, 2006

In April of 2006, Bank of America announced that it would consider dumping Visa in favor of its own credit card network named BankAmericard. The announcement isn’t all to the story. Because actually, Bank of Americard sort of brought the cards back in the summer of 2005, albeit as a co-branded Visa. The offering read: “In 1958, before there was Visa, Bank of America introduced the first credit card to the world–the BankAmericard.” MORE HERE

Waldorf=Astoria brand grows on Hilton

On: May 22, 2006

In: Hotels & Tourism

With: 1 Comment

Hilton sent out a release that the newly minted Waldorf=Astoria Collection will now include the Arizona Biltmore, La Quinta and Grand Wailea. The brand operates functionally as a Hilton, but with its own Waldorf identity. MORE HERE

History of the Willy Wonka Movie & Candy Brand

On: December 12, 2005

In: Brand History, Candy & Snack Brands

With: 5 Comments

It would be hard to create a candy brand more perfect than Willy Wonka’s. From the start (and as fictionally conceived by the British author Roald Dahl) Wonka embodies every characteristic a great candy brand might have. In fiction, it comes out of a wildly psychedelic factory, each candy sub-brand,MORE HERE

Richmond’s Greatest Brand Names

On: August 6, 2002

In: Regional Brands

With: 0 Comments

In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, theMORE HERE

The Business of American Brands

Business news about brands, marketing and trademarks

Bank Americard’s Back. What’s To learn?

Waldorf=Astoria brand grows on Hilton

History of the Willy Wonka Movie & Candy Brand

Richmond’s Greatest Brand Names