What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand names in record history. Columbia, like all the record brands, is having a very long-playing spin these days, and it isn’t happy. Each record brand has
Morton’s (though the packaging said Morton) was encyclopedic in its frozen grocery offerings, and each package, at least in the 70s, was stylish. (Pictured above is an old Look magazine ad from 1969, before a 70s super-graphic redesign.) There were Morton Pot Pies, Morton Creme Pies, Morton Cinnamon Rolls. Morton Honey Buns came four to a package, and there was so much sugar on each that when you pulled the buns out, the sugar frosting was all over the package and the four came out like a brick.
Some stores can be brand archeology exhibits. While market researchers admire Vermont Country Store, of course, another is Walgreen’s, if only because it is usually next door, and has prescriptions and film. The store itself is proof that providing odd, seemingly outmoded products for strange, unfashionable consumers is quite a
Are Howard Johnson’s subliminally seductive clam strips returning to a hotel coffee shop near you? Could it be that HoJo has momentum?We talked to the editors of HoJoLand.com, the website that tracks all things related to Howard Johnson under the banner “Serving up Warm History of an American Icon.” It
While Woolworth is still alive in Mexico, Bahrain, Oman, South Africa, the U.K. and Germany, Americans have had to go to eBay to get anything related to Woolworth’s. And that’s not only a pity, it’s a lost opportunity for struggling Foot Locker, the company that killed the brand off in
If ever there was a reason to stick with a strange logo no matter what, take a look at this Nabisco logo, pictured above. It is from the side of a warehouse in Pensacola, Florida. It works. It describes the Six Rules of Company Brands. The company brand is an
There are great game show brands, mostly show names. The one in the news now is The Price Is Right. Everyone loves the show, and CBS even sells licensed product merchandise to go along with the show. But what made the show great wasn’t just the host, Bob Barker, it
O.K., so the Ford 500 wasn’t the big hit that Ford Motor Company wanted. Ford Chairman William Clay Ford‘s wish to have a sedan that would look respectable driving up to a country club failed. Was it the name? Or was it that the car design or engineering wasn’t that