General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum, is no longer around. When General Foods merged with Kraft, the General Foods got lost. That is too bad. Because Kraft is a fine name, but we associate that with dairy foods.MORE HERE

We found a great thread on defunct or forgotten hockey brands on the website goaliestore.com. It is a good exercise to go looking to fan boards to find brands that are underutilized and authentic. Message boards always have fans that are more ardent, and thus tend to know the soulMORE HERE

Anyone who loves aviation will be happy to know that JetBlue’s restoration of the TWA Flight Center, also known as Terminal 5, is moving along nicely, and will open in the fall of 2008. The project is so close to completion that the airline has begun plugging it on itsMORE HERE

When one thinks of vintage travel trailers, Airstream always comes to mind. That company has mined its history so much that a new version of a classic Airstream camper has been designed by Design Within Reach. But in recent years, as Airstream has become hip again, hipsters have sought theMORE HERE

For people who love classic advertising, there are few commercials more irresistible than the TV ads of The Himmel Group. While Himmel Group is not well known, its former brands and ads are. There is that Doan’s Pills “back” and the Porcelana lady. Brands associated with Himmel over the yearsMORE HERE

This weekend in Sarasota, we met a fantastic lady, Ruth Hartman, who was one of the early pioneers of advertising in New York. She had worked at three major ad agencies in New York City (including Dancer Fitzgerald) at a time when women were far and few. We asked afterMORE HERE

What makes a brand stand out? Doing something different. Go to The Monkey Room at The Colony Beach and Tennis Resort on Longboat Key in Sarasota, Florida. There you will find: Monkeys painted on the walls doing funky things A piano lounge singer, right out of another groovin’ era AndMORE HERE