You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE
This site loves old brands that tenaciously cling to life even as they become prey of short-sighted conglomerates or a develop into a punchline. In that spirit, let us salute the National Invitation Tournament, the postseason college basketball affair that pits 32 teams not good enough to reach the highlyMORE HERE
General Motors has a great truck tradition with Chevrolet. Here, a close up of the badge of a Chevrolet 3100 brand truck. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
At BrandlandUSA, we sure do like a Chevrolet Bel Air. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of theseMORE HERE
And Lincoln Continentals from the 1970s and 1980s are the best, even in beige. Which Mark is it? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
DETROIT – We found the rather spectacular website Artificial Owl with some hauntingly beautiful photos of Detroit’s empty Union Station. The site is all about photos of abandoned places. I cannot help but think of the parallels between Detroit’s waste of this great building, and the waste that is theMORE HERE
FORT LAUDERDALE – Make a simple boring product, keep at it, and folks will buy it. That’s the philosophy behind National Beverage Corp. (NASDAQ:FIZZ), makers of the discount brands Shasta, Faygo, LaCroix and Everfresh. The company reported a good financial period ending January 31, 2009. Revenues increased 5 percent toMORE HERE
IRVINE, Calif. – BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards. And Cadillac? Boy do Americans like the interiors. The Brand Image Awards are presented to the top brands in 10 categories,MORE HERE