SEATTLE – A small-scale, but highly unlikely, brand revival will take place Thursday when the expansion Seattle Sounders F.C. take the field in Major League Soccer. While the sport remains a niche pastime in the United States, this legacy nickname shows the power of branding with an established and eagerMORE HERE
On our main site, writer Matt Gottlieb writes about the National Invitation Tournament, a classic basketball brand that doesn’t get enough credit for being cool and classic. Read about it at Ode to Classic NIT Basketball. BrandlandUSA.com is the website home of America’s greatest, and classic brand names.MORE HERE
You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE
This site loves old brands that tenaciously cling to life even as they become prey of short-sighted conglomerates or a develop into a punchline. In that spirit, let us salute the National Invitation Tournament, the postseason college basketball affair that pits 32 teams not good enough to reach the highlyMORE HERE
General Motors has a great truck tradition with Chevrolet. Here, a close up of the badge of a Chevrolet 3100 brand truck. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
At BrandlandUSA, we sure do like a Chevrolet Bel Air. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of theseMORE HERE
And Lincoln Continentals from the 1970s and 1980s are the best, even in beige. Which Mark is it? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
DETROIT – We found the rather spectacular website Artificial Owl with some hauntingly beautiful photos of Detroit’s empty Union Station. The site is all about photos of abandoned places. I cannot help but think of the parallels between Detroit’s waste of this great building, and the waste that is theMORE HERE