MARTINSVILLE – While it is High Point (and North Carolina) that is associated with the American furniture industry, it is the southern part of Virginia that is the hub for traditional American furniture. The region is home to a cluster of old-school, middle class brands including Stanley, Hooker, Pulaski, Rowe
Each little region of the United States has its own brand names. These brand names are the most fragile of brands, as even a great (and successful) 75-year-old local retail company can shut down because of real estate, family issues, changing demographics or a myriad of other things. These brands
There is something great about a brand that does not stick to its brand. Particularly industrial companies that go into the business of resorts. Modern management theory HATES this sort of thing, but they are wrong. Brands that do not stick to their brands are MORE interesting. They have depth.
Morton’s (though the packaging said Morton) was encyclopedic in its frozen grocery offerings, and each package, at least in the 70s, was stylish. (Pictured above is an old Look magazine ad from 1969, before a 70s super-graphic redesign.) There were Morton Pot Pies, Morton Creme Pies, Morton Cinnamon Rolls. Morton Honey Buns came four to a package, and there was so much sugar on each that when you pulled the buns out, the sugar frosting was all over the package and the four came out like a brick.
In April of 2006, Bank of America announced that it would consider dumping Visa in favor of its own credit card network named BankAmericard. The announcement isn’t all to the story. Because actually, Bank of Americard sort of brought the cards back in the summer of 2005, albeit as a co-branded Visa. The offering read: “In 1958, before there was Visa, Bank of America introduced the first credit card to the world–the BankAmericard.”