NEW YORK – The a group at the Ad Council released a study today that will help the organization create future campaigns against drug use. The Ad Council Research Institute released findings from a study on reaching and supporting individuals who are open to treatment for substance use. The studyMORE HERE
CHICAGO – The era of excessively droopy or excessively tight sportswear may be reaching its conclusion, at least in the dignified realm of tennis. In June, Wilson Sporting Goods Co. unveiled Wilson Sport Professionals. This line, set to be promoted during summer grand slams, was intentionally designed to capture theMORE HERE
DENVER – One can never underestimate the cynical desperation for a company to come up a Father’s Day promotion. Shinesty, the underwear maker, is encouraging men to get a vasectomy as a special “severance package.” The company is giving away five vasectomies at $1,000 each, and hoping that its productMORE HERE
In life, as in brands, sometimes odd marriages actually work. A few recent brand tie-ups, which seem to be the scheme when a brand needs a little energy, and a brand manager needs to be seen to be doing something:MORE HERE
When you look at consumer items, or any sort of item designed or sold, there are certain rules brand managers and product designers need to follow. One such rule is that the product name should always appear on at least one side of the package, so consumers can store itMORE HERE
PHOENIX – Some new titles in the field of intellectual property law:MORE HERE
AUSTIN, Minn. – The Hormel brand Planters continues to expand its product line into packaged nut snacks, including a line of flavored cashews. The three new flavors are Cinnamon Brown Sugar Cashews, Dill Pickle Cashews and Rosemary and Sea Salt Cashews. Zeeshan Tarique, the Planters senior brand manager, said thatMORE HERE
BURBANK – A new exhibition on the history of Warner Bros. has debuted to celebrate the centennial of the Warner brand. The exhibition features Warner Bros.’s “impact on storytelling” from Casablanca to The Wizarding World of Harry Potter. The tour is not only about movies; one of the more popularMORE HERE
NEW YORK – The law firm Crowell & Moring has published Retail in the Metaverse and Beyond, a “collection of insights for corporate counsel and executives in the retail industry.” The compendium of the firm’s writings explores legal challenges that retailers face as they move deeper into virtual and augmentedMORE HERE
HONOLULU – The business model for most airlines in the last four decades has been to degrade service, commoditize branding and strip down service to the essentials. Hawaiian Airlines is taking the opposite approach with its new Boeing 787-9 Dreamliners. It worked with the design agency Teague to introduce aMORE HERE