Bierman: Branding Medicine After the Healthcare Bill
INGLEWOOD, Calif. – As the new 2010 Health Care Bill has been introduced and passed, medical professionals in addition to the general public have all said in unison – “ok, now what?” Many unanswered questions remain. People are still trying to understand the most important thing of all – howMORE HERE
Sculptor Milton Hebald and the Pan Am Zodiac at JFK
NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen sculptures (or sculpture), now in storage, that used to dominate the front of the building. TheMORE HERE
Many Issues Surround Proposed Delta Worldport Demolition
NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if theyMORE HERE
Porter’s Pillbox Hats and Peplum
TORONTO – There’s a niche airline that gives free drinks, flies planes with propellers and only goes on a few select routes. Best yet, it puts its flight attendants in pillbox hats. It’s Porter Airlines of Canada. Kind of like a regional Virgin Atlantic, but it has a serious, moreMORE HERE
Jazz Room at London’s Pizza Express to Close
LONDON – An email blast from Tony Puxley, manager of jazz singer Salena Jones, who writes that “what is probably the most intimate music room in London is closing its doors after some 30 years.” It’s Pizza on the Park in Knightsbridge. Pizza on the Park place is part of theMORE HERE
Research Firm Ranks Top Hotel Brands
NEW YORK – The research firm Harris Interactive has released its 2010 rankings of tourism brands. There are some surprises. Hilton is the most notable in the list and now leads Marriott. Cheap hotels are lower on the list, but luxury brands also have lower scores due to the obviousMORE HERE
Use Archaeology to Build a Tourism Brand
Israel does it. Virginia does it. Britain does it. Italy does it. They even do it on Marco Island, where old native Calusa artifacts helps to define an image of the city, and the Southwest Florida kingdom that they used to rule. It’s archeology, and it’s a very under-used weaponMORE HERE
Thinking Rockresorts
We ran across the blog from Electro’s Sparc Studios in Clearwater. Their website has some fun stuff, including the above brochure of Caneel Bay, St. John, U.S.V.I. Welcome to the finest in post-war vacation art & amateur photography culled from the vast archives here at ElectroSpark Studios. Caution! Contains: Floridiana,MORE HERE
Q&A: Paul Parkin on Branding the Dead Celebrity
SAN FRANCISCO – Celebrities as brands is not a new phenomenon, but it is one that continues to evolve. Gaining income from a famous person’s legacy reserved for stars whose images were larger than life. But today, many owners of the intellectual property of lesser-known entertainers and artists are findingMORE HERE