SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE
BATTLE CREEK – Just as Kellogg’s brought back Hydrox, it has now brought back the Mother’s Cookies brand. With the same taste , Mother’s cookies made their highly anticipated return to store shelves in the Western region of the United States starting on May 4 – just in time forMORE HERE
The website Springwise tells us about the store A Vida Portuguesa, a company that has tracked down Portugal’s unique brands and “opened a store dedicated to products that have resisted the urge to keep up with changing times.” The store is located in a former soap factory in Lisbon inMORE HERE
Here are our Top 19 stories so far this year. More people are concerned with the ugliness of the new Kraft logo than anything else: Don’t Like the New Kraft Logo. Bring Back General Foods Bring back Morton Honey Buns BrandlandUSA’s 100 Brands to Bring Back Guide to Retro StyleMORE HERE
AMSTERDAM – When governments come and go, companies that are dependable throughout the decades, even colonial companies, earn enormous goodwill. Such is the place of KLM Royal Dutch Airlines, which is one of the major European carriers to Africa. While American carriers like Delta haved turned themselves into boring genericMORE HERE
Before there was Gatorade or Tropicana, there was Celo. Information on the forgotten drink Celo is on Lucy Jones’ Florida History blog. It’s about a Sarasota (that’s where I am!) drink called Celo. It was made with celery, apparently grown in the celery fields in eastern Sarasota County. The fields wereMORE HERE
PAWTUCKET, R.I., and SILVER SPRING, Md. – Hasbro, Inc. (NYSE: HAS) and Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) will join to turn Discovery Kids into a new cable network. The most interesting point? They mention that Romper Room, a brand Hasbro dropped years ago, will be revived on the TVMORE HERE
Pepsi throwback? Or not. Or is it somewhere in the middle, slightly interesting but that’s about it. To celebrate new Pepsi Throwback, Jeff Gordon is driving a throwback paint scheme at Talladega Superspeedway on April 26th. It’s a refreshingly retro tribute to one of the coolest paint schemes in racingMORE HERE
A British favorite frozen dessert has returned, the Arctic Roll. The Financial Times reported April 29 that since its re-release in December by Birds Eye, sales are estimated to be 3.5 million GBP or 3 million boxes. Emma Jacobs writes in the Financial Times that is successful because it tapsMORE HERE
Yes, the do-gooding clay duo of UHF television days are still around, courtesy of Nashville-based publishing company Tommy Nelson. Davey and Goliath were produced by Art Clokey, the animator responsible for Gumby on behalf of the Lutheran Church. They appeared on local stations around the U.S. in the 1970s, andMORE HERE