How do you position a foreign brand if you are bringing it to the United States? The question came up over comments on LinkedIn.com’s Licensing, Merchandising and Brand Management discussion board. The points discussed the Jack Murphy brand, which is a 1922 heritage brand from Ireland that is eyeing theMORE HERE
The Calgonite monster was an evil gremlin of the dishwasher. He would prance around the dishes, putting spots everywhere, and ruining the lives of housewives. The name came from the brand Calgon, which is a portmanteau of the phrase “calcium gone.” Calgon was most famous as a washing machine brand;MORE HERE
SEATTLE – A small-scale, but highly unlikely, brand revival will take place Thursday when the expansion Seattle Sounders F.C. take the field in Major League Soccer. While the sport remains a niche pastime in the United States, this legacy nickname shows the power of branding with an established and eagerMORE HERE
On our main site, writer Matt Gottlieb writes about the National Invitation Tournament, a classic basketball brand that doesn’t get enough credit for being cool and classic. Read about it at Ode to Classic NIT Basketball. BrandlandUSA.com is the website home of America’s greatest, and classic brand names.MORE HERE
You read it here last October, namely the need for PepsiCo’s Tropicana orange juice to bring back the mascot Tropic-Ana. Many were not sure why she was dropped, especially in the last two decades, when the Hispanic population of the U.S. has boomed. Perhaps it was one of those stupidMORE HERE
This site loves old brands that tenaciously cling to life even as they become prey of short-sighted conglomerates or a develop into a punchline. In that spirit, let us salute the National Invitation Tournament, the postseason college basketball affair that pits 32 teams not good enough to reach the highlyMORE HERE
General Motors has a great truck tradition with Chevrolet. Here, a close up of the badge of a Chevrolet 3100 brand truck. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
At BrandlandUSA, we sure do like a Chevrolet Bel Air. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
Kraft Foods and ConAgra Foods, like most mega-consumer products companies these days, have limited use for “niche” brands. These are brands with limited by loyal following, especially when tastes change over the years. So it is sad to report that, despite years of survival as the “red-headed stepchild” of theseMORE HERE