A roundup of the day’s branding headlines. The most fascinating? Almost half of all chief marketing officers believe their agency is a waste of time: Almost half of all Chief Marketing Officers see ad agencies as a “time-suck.” That’s a big ouch. Or ick! In BizCommunity.com, Issa Sitiki daSilva writesMORE HERE
Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has created a new set of audio signatures for all of its AM and FM stations. To create the notes, they hired the California company Musikvergnuegen, theMORE HERE
A few years ago, the Westinghouse brand was almost dead, a result of the breakup of what was one of the nation’s great industrial treasures. The company, known for its Group W radio, Westinghouse signaling equipment, Westinghouse appliances and Westinghouse nuclear program, was dismantled. Westinghouse was nationally famous, especially lateMORE HERE
A few headlines for March 9, 2009: Adweek: Cities are selling ad space on everything they can Adweek writes on the Economics of digital advertising. It’s expensive but can be more valuable, but not necessarily and Banner ads poised for comeback. Likelihood of Confusion trademark blog writes on the LegalMORE HERE
TULSA, Okla. – Elvis’ Plymouth might still be alive, and you can buy it. The Dan Kruse-Leake Collector Car Show & Auction will kick off their first auction in San Antonio’s Alamodome with a 1971 Plymouth Barracuda thought to be purchased by and titled to Elvis Presley. It is believedMORE HERE
“A common syndrome is the case in which a purported solution is in fact the cause of the problem.” A quote from the blog Unqualified Reservations. We thought this quote applied very well to the case of Macy’s and Marshall Field’s.MORE HERE
Our reader “Cindy” mentions a few things that are on her 100 Brands to Bring Back list. We list them below. On her list is Breck shampoo. We suggest she go to Dollar Tree to find it. We love Dollar Tree, and not just because we grew up in theMORE HERE
MONTVALE, N.J. – There is but one grocery chain that inspires literature. It’s the Great Atlantic and Pacific Tea Company (NYSE: GAP), this year celebrating its 150th anniversary. In John Updike’s Kennedy-era short story “A&P” a 19-year-old clerk identifies with three scantily clad girls who come into an A&P inMORE HERE
We hear that if Hearst cannot find a buyer, staffers might step in and run the paper as an online edition. Very interesting. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
The former Friedman-Marks, Jefferson Clothing could have been Jos. A. Bank.MORE HERE