AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 toMORE HERE

WASHINGTON, D.C. – Just off the headlines. The massive shutdown of dealers ordered by the Obama administration was a massive failure. Not that you couldn’t have noticed by just talking to some of the dealers themselves. I recall running into a group of repair guys from Sarasota Chrysler-Plymouth, which isMORE HERE

Take a break and enjoy America’s industrial legacy. And to all those companies that have shut down their factory tours because of some straw men like insurance or liability, shame on you. The reality? People love companies that open their doors to the public, but they HATE companies that doMORE HERE

When a car company kills off a longstanding brand, it never ends up well. Marketing people and analysts always believe that killing off the brand will help the other brands in a company’s portfolio, but the reality is that companies that kill off longstanding brands (as opposed to models) areMORE HERE

We know that CAFE fuel standards are the culprit in killing off bigger cars in the U.S., but its manufacturers who are responsible for killing off the word STATION WAGON in their marketing. And so, brands like Volvo and Volkswagen now own the upper middle class consumer. We found aMORE HERE

IRVINE, Calif. – BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards. And Cadillac? Boy do Americans like the interiors. The Brand Image Awards are presented to the top brands in 10 categories,MORE HERE

A quick thought. We miss diversified car companies. We miss diversified retailers. We miss when our car companies did amusing things. We liked Ford when it made Fordson Tractors, Tri-Motors and Philco Televisions. We liked General Motors when it made Electro-Motive engines and Frigidaire appliances. We liked Chrysler when itMORE HERE