BrandlandUSA™

So another brokerage brand is about to bite the dust; this time it is St. Louis-based A.G. Edwards. It is part of a long line of regional brokerage names and banking names that have disappeared in recent years. Paine Webber. E.F. Hutton. Warburg. First Boston. Butcher & Singer. Chemical Bank. Marine Midland. Wheat First. W. [...]

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Is the 747 on the way out? We hope not. Please no. When British Airways announced that it was buying two new long-range airplanes on Thursday, Sept. 27, 2007, it was good news for the Boeing 787 Dreamliner program and the Airbus A380 double decker. BA will buy $8.2 billion in aircraft, including 12 Airbus [...]

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O.K. so BrandlandUSA is losing all credibility with this one, but we think all good Americans will agree. The Love Boat should come back. Lots of great things are back. Marie Osmond is back on the American Broadcasting Corporation, starring this season on Dancing with the Stars. Sally Field is saying screwy things at an [...]

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The brands Packard Bell and Gateway will live on, even after their purchase by Taiwan’s Acer. At right, a 1961 Packard Bell 250 Computer, with image from Ed Thelen’s wonderful computer history website, which can be found by clicking here: http://ed-thelen.org/comp-hist/ On the tech site The Inquirer, Paul Hales reports that Gianfranco Lanci, the Italian [...]

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Would you believe that a major New York City preservation group would allow the tearing down of a McKim, Mead & White hotel? You heard it right. New York Municipal Art Society (ex) President Kent Barwick does not oppose the destruction of the McKim, Mead & White landmark Hotel Pennsylvania (click their name to get [...]

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O.K., so the headline is a bit misleading. But it’s true, sort of. On a recent trip to a Sarasota, Florida Wal-Mart, BrandlandUSA discovered AMC Pacers and AMC Gremlins hiding behind the pet-and-pool aisle. Of course, these Gremlins and Pacers were toys, but they did bring back memories of the late 1970s. And the packaging [...]

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What if you had just bought a company that inspired one of the most cool movies ever, Goldfinger? If you bought that company, wouldn’t you find some way to preserve the brand name? Not if you are the German company BASF.

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Target now sells the U.K.’s Boots-branded health and beauty products in their U.S. discount stores. CVS is now selling out of Boots No7 Restore & Renew Beauty Serum. Why is this of interest to BrandlandUSA, which is usually concerned with reviving dead brands?

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Give the Lady What She Wants. Are you listening, Macy’s? You heard a protest of 200 folks, telling you that they loved your store. While it might not seem like alot to you, the reality is that if 200 people would dress up on a Sunday afternoon in odd costume and protest, there are about [...]

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BrandlandUSA’s first polling contest is over. In our poll, we asked readers the simple question. “What department store do you miss most?” Our readers top pick for a store to bring back? F. W. Woolworth, America’s legendary five and dime. We assume it’s probably because we’ve been writing about the tragedy of former parent company [...]

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